"BASE," an online shopping service, will be exhibiting at the art event "Aosando Art Fair" (October 24th to 27th). Eight shops using the site will exhibit and sell their products on a rotating daily basis. The venue is the H.P.FRANCE Planning Office (GB3F, 5-17-24 Jingumae, Shibuya-ku, Tokyo).

FASHION HEADLINE conducted email interviews with participating brands and shops. We will introduce them in relay format. This time, we will introduce "otooto22," a brand created by Yuta Ouchi, which will exhibit on the 27th (Sunday) and showcase various collaborations.


--What is the brand's concept?
We manufacture and sell clothing and related products based on the concept of "real music & real art & real culture!!!," influenced by all kinds of cultures, including music, manga, games, and graphic design. We collaborate with artists from various genres.

--What made you decide to sell the items you sell?
The basis of my work is to create what I want to wear, what I want to own, and what I want to create. Through collaborative items, I hope to introduce artists to many people, present and share their identities, and be delighted when people pick up my items and enjoy them.

--Why did you choose BASE out of all the market sites available?
I used other online shopping services in the past, but I didn't really like the designs or product displays. After doing some research, I found BASE and started using it. Unlike physical stores, e-commerce requires customers to judge products based solely on photos, so I try to display information such as size and materials in as much detail and in an easy-to-understand manner as possible.

--Finally, what do art, design, and fashion mean to you?
Are they things that enrich the soul?