FQ JAPAN, the Japanese edition of the British magazine for fathers, is collaborating with Mitsukoshi Isetan to hold a "Spring Stroller Fair." The fair will run until April 8th at Ginza Mitsukoshi and until the 15th at Isetan Shinjuku. The fair will run from the 23rd to the 29th at Nihonbashi Mitsukoshi Main Store. FQ JAPAN is a quarterly magazine published every three months. Every spring, the spring issue features a stroller special called "Buy Buy Buggy." This popular feature has been published annually since the magazine's launch, and this year, a spin-off event will be held in collaboration with Mitsukoshi Isetan. To share detailed specifications that aren't available in the magazine, strollers from Japan and abroad will be gathered together to showcase the latest models. This month's featured item is the yo-yo series from BABYZEN. Founded by five dedicated French fathers, this brand quickly folds into a tri-fold with one touch. Its ease of use is comparable to playing with a yo-yo. The new product, the yo-yo 0 +, is suitable for newborns. Fold it into tri-fold and place it in the storage bag for easy shoulder bag carrying. Its suspension structure absorbs road vibrations and provides a stable ride. Bugaboo, a brand with a presence in over 50 countries around the world, is known for its functionality and fashion. The Bugaboo Bee is compact enough to easily pass through automatic ticket gates and offers 360-degree freedom of movement for easy maneuverability. The canopy (sunshade) is available in a wide variety of colors, and some customers even change the color when they have a second child. The brand has previously collaborated with Andy Warhol, Missoni, and Marc Jacobs, establishing itself as a cutting-edge fashion brand in the childcare scene. Other items on display and for sale include the Zoom double stroller from German brand ABC design and the Stokke Scoot compact stroller from Norwegian brand Stokke. During the event, a family photo shoot will be held with a professional photographer. Numbered tickets will be distributed at the store's opening (for the first 25 couples, or 50 people). The photos will be published in the magazine, which will be released on June 2nd. The schedule is as follows: At Ginza Mitsukoshi, the event will be held in the event space on the 10th floor on the 5th. Numbered tickets will be distributed at 10:30 AM, and photo shoots will begin at 11:30 AM and 2:30 PM. At Isetan Shinjuku, the event will be held at the Maternity and Newborn Shop on the 6th floor of the 12th Japan Building. Numbered tickets will be distributed from 10:30am, and photo shoots will take place from 11:30am and 2:30pm. At Nihonbashi Mitsukoshi Main Store, the event will be held on the 26th at the Baby Salon on the 6th floor of the new building. Numbered tickets will be distributed from 10am, and photo shoots will take place from 11am and 2pm.
"FQ" is a parenting magazine for fathers that was first published quarterly in the UK in 2003. Its concept is "First, enjoy parenting!" The magazine name is an abbreviation for "Fathers Quarterly". The Japanese version was first published in December 2006.
