KENZO will be pre-selling new items from its "NO FISH NO NOTHING" series, a partnership with marine conservation organizations, at a pop-up shop on the 3rd floor of the Isetan Shinjuku main building, The Stage 3#, from April 16th to 22nd.
KENZO partnered with the marine conservation organization, the Blue Marine Foundation, last year. The SS14 collection, inspired by beach life in their native California by creative directors Carol Lim and Humberto Leon, is stylishly crafted with expert tailoring.
The pre-sale includes California bags, backpacks, and clutches featuring the "NO FISH NO NOTHING" series. Other items include crop tops, knit dresses, unisex sweatshirts, and iPhone cases.
During the pre-sale period, customers who purchase over ¥50,000 will receive a complimentary aluminum bottle featuring this season's key print, a fish motif (limited quantity, while supplies last).