Pop-up shop opens at Isetan Shinjuku/ Photo by Masashi Akiba (c) FASHION HEADLINE

Vivid blue and white are the main colors of this Frassard./ Photo by Masashi Akiba (c) FASHION HEADLINE

Also available: skirts with a silhouette reminiscent of waves/ Photo by Masashi Akiba (c) FASHION HEADLINE

A wide range of collections based on marine life/ Photo by Masashi Akiba (c) FASHION HEADLINE

There are also unique items such as fish-themed clutches and T-shirts./ Photo by Masashi Akiba (c) FASHION HEADLINE

The blue and white marine color pattern is used in miscellaneous goods and textiles./ Photo by Masashi Akiba (c) FASHION HEADLINE

A wallet with a muted wave design/ Photo by Masashi Akiba (c) FASHION HEADLINE

Unisex leather items/ Photo by Masashi Akiba (c) FASHION HEADLINE

The shop also features red-themed items/ Photo by Masashi Akiba (c) FASHION HEADLINE

Bag and top with "NO FISH" printed in large letters/ Photo by Masashi Akiba (c) FASHION HEADLINE

There is also a wide selection of tops with a painted look./ Photo by Masashi Akiba (c) FASHION HEADLINE

Pre-release backpack/ Photo by Masashi Akiba (c) FASHION HEADLINE

Clutch bags to be sold in advance

Backpacks available for pre-sale

California Bags to be sold in advance

Kenzo 14SS Women's Collection

"NO FISH NO NOTHING" is a series that was launched in partnership with the marine conservation organization Blue Marine Foundation last year.