An event called "DECADE feat. Coca-Cola" is being held at the West Park Decade on the second floor of the Isetan Shinjuku store, showcasing reproductions of 1960 Coca-Cola products along with products exclusive to the store. The event runs until April 22nd.
Coca-Cola, which was founded in Atlanta, Georgia and has a 130-year history, has developed different graphics for each decade, which is why the event was held at the store. Coca-Cola goods are sometimes sold in interior goods shops, but it is rare to see products on such a scale as this.
There are many die-cast miniature cars on display, each crafted with meticulous attention to detail, that collectors will not want to miss, such as the "Die-cast Miniature Car Delivery Truck 1917 1/24 Scale Miniature Car" (3,800 yen), a 1/24 scale reproduction of a 1917 delivery truck, and the "Die-cast Miniature Car Bottle Truck 1938 1/87 Scale Miniature Car" (1,000 yen), a 1/87 scale reproduction of a 1938 bottle truck.
As Coca-Cola is an official partner of the FIFA World Cup™, they also offer soccer-themed items. They sell table clocks (680 yen) and wall clocks (16,000 yen), among other items. Many customers are said to be picking up these items ahead of the World Cup. Other interior items available include stools (17,800 yen) and mirrors (priced from 2,800 yen to 8,500 yen).
A popular item among women is the "Lip Balm Gift Set" (1,000 yen), which comes in a heart-shaped tin and contains three lip balms in the scents of Coca-Cola, Sprite, and Fanta Orange. The sweet scent fills your lips the moment you apply them. Small items such as glasses, mugs, and polar bear key chains (760 yen) are also available.
Isetan's exclusive women's wear lineup includes T-shirts (two designs/6,800 yen), skirts (two designs/13,000 yen), and cardigans (two colors/15,000 yen) with designs inspired by American fashion from the 1960s. These items will also be sold exclusively at the store, along with pouches (two designs/3,800 yen) and scrunchies (two colors/2,500 yen).
To help you enjoy the fashion items of the decade even more during the period, there will be Coca-Cola selected by the concierge at Daikanyama T-Site, as well as food-related books, music, and videos, allowing you to experience the atmosphere of the time.
