Moncler unveils its Fall/Winter 2021 campaign: a cinematic portrayal of true human intimacy

Oct 15, 2021
Founded in 1952, Moncler, a brand that has expanded from the French Alps to the world, has unveiled its Fall/Winter 2021 campaign.

MONCLER ADV CAMPAIGN IMAGES FW21
Moncler's Fall/Winter 2021 campaign is a testament to the brand's love for winter and a powerful message of togetherness at a time when human connection is more important than ever. Photographed by New York-based Australian photographer and director Chris Colls, the campaign celebrates victory over distance, embracing multiple voices and reuniting with family and friends in Moncler's signature spirit of creativity and collaboration.

Through the candid warmth of family photographs, Chris Colls has brought Moncler's vision to life with a message of unwavering positivity during these times, partnering with internationally renowned creative talent. Friends and family from all walks of life—American actress Robin Wright and her daughter Dylan Penn; French music artists Lala &ce and her mother Noël; Japanese race car enthusiast and Alpine resident Mai Ikuzawa and her sons Arto and Milo; French flextro dancer Bats, aka Mamadou Bathily; and models Mao Xiaoxing and Mika Schneider—are united in a series of cinematic portrayals that capture the true intimacy of human connection.

I was fascinated by the idea of intimacy. I love finding a dimension that only photography can capture. The blurred movement and texture of the image cannot be seen in the real world. They exist only in still images. They are a moment of reality, undetectable by the eye.
Photographer and Director Chris Colls
Celebrating the Moncler Collection Man, Woman and Enfant collections, the Fall/Winter 2021 campaign showcases signature pieces from the collection in classic colors and constructions. Honoring Moncler's origins in the French Alps, an embroidered Moncler logo is placed at the center of focus in each image, and the slogan "We Love Winter" appears in cursive handwriting across physical and digital activations around the world.

MONCLER ADV CAMPAIGN IMAGES FW21
The Moncler Collection "We Love Winter" campaign for Fall/Winter 2021 will be launched on October 15th across outdoor displays, print and digital media, inviting friends and family of Moncler around the world to share their own messages of winter warmth on social media using the hashtag #WeLoveWinter.


編集部
Back to Top