
Stella McCartney has announced the second short film in its artist collaboration series, "#StellaBy," shot in Nigeria.
This time, the collaborator is London-based fashion and portrait photographer Nadine Ijewere, who has roots in Nigeria and Jamaica. The film features models street-cast in Nigeria.
Video source: (Stella McCartney Official YouTube: https://youtu.be/wBlHZnbV4as)
Styling was done by London-based stylist Ib Kamara. The film features iconic pieces from Stella McCartney's Spring/Summer 2017 collection, including vibrant animal motif tops and suits and leggings boldly printed with the brand's "NO LEATHER AND NO FUR" policy. The film also incorporates genderless styling ideas, with male models wearing pieces from the women's collection. Nadine Ijaweh said of the film, "I wanted to capture the raw, untouched elements of nature, and to shoot in this place, where my family has a heritage, with people from my own background. I added a personal approach, featuring the collection's bright, vibrant colors and bold patterns." #StellaBy is a collaborative series in which artists and creators reinterpret and visualize Stella McCartney collections. The first film features collaborator Philippa Price, who has worked on music videos and live performances for artists such as Rihanna and Alicia Keys.
























