Stella McCartney has released a lookbook video for its debut menswear collection, Spring/Summer 2017. Set in downtown London, the video features a unique cast of young people who embody the spirit of Stella McCartney, dressed in the collection. Their fashion sense is reminiscent of hippie style, with classic, beautifully tailored suits worn with sandals and nightwear paired with traditional coats. Their sweaters and T-shirts, printed with slogans evocative of the good old days such as "MEMBERS AND NON-MEMBERS ONLY" and "NICE ONE," evoke a hip-hop style influenced by American culture. The video also captures the authentic everyday life of London's streets in the 1970s. The footage was shot by New Zealand filmmaker Sharna Osborne.


The brand's first men's collection, unveiled in London in November 2016, incorporates iconic art and subcultures from various eras to express timeless creative energy with British style. The playful designs firmly reflect the brand's ethos, expanding their use of sustainable materials such as organic cotton, jersey, denim, regenerated cashmere, and recycled nylon.

Men's wear is available at the official Stella McCartney online store and approximately 15 Stella McCartney boutiques worldwide, including Stella McCartney Aoyama and Stella McCartney Hankyu Men's Osaka.


Video source: (Stella McCartney Official YouTube: https://youtu.be/cykcnVM9dzc)