LOUIS VUITTON has announced the advertising campaign for its new fragrance "Les Parfums Louis Vuitton," starring actress Léa Seydoux. "Les Parfums Louis Vuitton" is a fragrance created by in-house Master Perfumer Jacques Cavallier-Belletrud, inspired by the cultures and scents he encountered during his travels around the world. The seven fragrances are: the softly scented "Rose des Vents," the expansive natural ambiance of "Apogee," the mystical world of "Matiere Noire," the revealing of hidden feelings of love of "Contre Moi," the stimulating desire of "Dans la Peau," the sensory awakening of "Mille Feux," and the enchanting, captivating "Turbulences."

Photographer Patrick Demarchelier shot the advertising campaign at Lone Creek Falls in Sabie Town, South Africa. The portraits capture the pure expression of model Léa Seydoux.

The advertising campaign will be featured in magazines and newspapers around the world from mid-September.