On September 15th, Louis Vuitton will release its first new fragrance collection in 70 years, "Les Parfums Louis Vuitton."

The fragrance was created by in-house master perfumer Jacques Cavalier, drawing on the fascinating cultures and rare scents he encountered during his travels around the world. The collection consists of seven fragrances, each expressing an emotional journey: the softly scented "Rose des Vents," the enchanting "Turbulences," the desire-stimulating "Dans la Peau," the invitation to the vastness of nature "Apogee," the unraveling of hidden feelings "Contre Moi," the mysterious "Matiere Noire," and the sensation of the five senses "Mille Feux."

In addition to the "Eau de Parfum" (100ml 30,000 yen, 200ml 43,000 yen), "Travel Spray 4 x 7.5ml" (30,000 yen) and "Miniature Set 7 x 10ml" (30,000 yen) are also available. Available at Louis Vuitton Matsuya Ginza store, Louis Vuitton Hankyu Umeda store, and the official Louis Vuitton website (www.louisvuitton.com).