"My Wellness Life at ISETAN," which proposes a lifestyle that improves both the inside and the outside, will be held from September 7th to 12th at the Isetan Shinjuku store's 6th floor event hall. The venue will propose a healthy lifestyle incorporating sports into daily life, centered around three themes: fashion, athletics, and health & beauty. From the fashion category, items like a ¥56,000 suit jointly developed by adidas and Isetan Mitsukoshi, and ORPHE sneakers with LED soles that emit vibrant light in conjunction with an app, will be on sale from September 7th, the first day of the event. Additionally, ellesse's new fashion line, authentic athletic, and the 2016 Fall/Winter collection from POLO SPORT will be available exclusively at Isetan Shinjuku, offering a selection of fashion items incorporating a sports mindset. In the athletic category, Under Armour will make its first appearance in a department store, offering a limited-time selection of fitness wear for both men and women. Deportare Club's detox suit (¥36,000), which sold out immediately after its previous release, will be reissued and available in limited quantities. Canadian brand AUMNIE will also be holding a custom order event where you can create your own original yoga wear. In the health and beauty category, Tamachan Shop, a brand from southern Kyushu, will be selling natural foods that can be taken before and after training to revitalize the body from the inside out, and Sealer del Sol's sports cosmetics, including UV protection, will be available. Shimokitazawa's first cold-pressed juice store, Live Juice, will also be available in the event space in the center of the venue.

In addition, as the Olympic mood grows around the world, Rio Olympics track and field silver medalist Asuka Cambridge and Brazilian model Kelly will visit the store for a talk show. The venue will also have a yoga event space, where talent and model yoga instructor Rio Matsumoto will be invited to give a lesson. Furthermore, Cyber Japan, a dance troupe made up of a variety of dancers and models, will demonstrate exercises using Deportare Club's detox suits.