ROCIO, a brand specializing in women's bags made from acacia wood, has officially launched in Japan. The company has signed an exclusive contract with the parent company and established ROCIO JAPAN LLC to handle imports and sales. Launched in 2006, ROCIO offers a wide variety of colorful wooden bags. Crafted from high-quality, durable acacia wood, the bags feature beautiful curves and lustrous colors. They are sold in over 60 countries worldwide. The company's official launch in Japan came about when the company came across a ROCIO bag by chance, fell in love at first sight, and communicated to ROCIO designer Hamish Menzies its desire to share the brand with more Japanese women. This year, the company has been reborn as the new ROCIO, with a new logo. This marks the first time that a Japanese corporation (LLC) has been established exclusively to handle ROCIO products. Initially, the company will hold sales exhibitions, and in the medium to long term, the company plans to expand into permanent retail locations and online sales via its website.