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New York-based Daimaru Seisakusho 2's "Overcoat" will be available as a pop-up at three stores in Japan. All styles are unisex and available in two sizes.

Sep 5, 2016

OVERCOAT, a brand by New York-based pattern maker Daimaru Seisakusho 2, will open pop-up stores for its Fall 2016 collection at Marui Imai Sapporo Main Store, Isetan Shinjuku Store, and Iwataya Main Store starting September 14th. Launched in the Fall 2015 season, OVERCOAT is a project that aims to propose new, unimaginable creations by combining the two elements of New York and tailoring. Inspired by New York nightlife, this season features a new trench coat collar and a new camel color. The theme is "adult," incorporating adult-chic elements such as neon pink details and prints. All items are available in two sizes and unisex, in two materials: melton wool and awning. Additionally, each pop-up store will feature a print coat (152,000 yen) specially commissioned by ONLY MI, available in two colors: white and neon pink and black and neon blue. The event will be held at Re-Style on the 3rd floor of Marui Imai Sapporo Main Store's Odori Building from September 14th to 27th, at West Park/Promotion on the 3rd floor of Isetan Shinjuku Main Store's Main Building from September 28th to October 11th, and at Re-Style on the 3rd floor of Iwataya Main Store from October 12th to 25th.
HEW
  • Daimaru Seisakusho 2's "Overcoat" pop-up shop on the 3rd floor of the main building of Isetan Shinjuku
  • The collection incorporates adult chic elements, such as the use of neon pink in the details and prints.
  • Daimaru Seisakusho 2's "Overcoat" pop-up shop on the 3rd floor of the main building of Isetan Shinjuku
  • Overcoat will hold pop-up stores for its Fall 2016 collection at Marui Imai Sapporo Main Store, Isetan Shinjuku Store, and Iwataya Main Store.
  • The facade features a motif of the Statue of Liberty, evoking the high level of tailoring techniques.
  • The facade features a motif of the Statue of Liberty, evoking the high level of tailoring techniques.
  • Overcoat will hold pop-up stores for its Fall 2016 collection at Marui Imai Sapporo Main Store, Isetan Shinjuku Store, and Iwataya Main Store.
  • Overcoat will hold pop-up stores for its Fall 2016 collection at Marui Imai Sapporo Main Store, Isetan Shinjuku Store, and Iwataya Main Store.
  • Overcoat will hold pop-up stores for its Fall 2016 collection at Marui Imai Sapporo Main Store, Isetan Shinjuku Store, and Iwataya Main Store.
  • Overcoat will hold pop-up stores for its Fall 2016 collection at Marui Imai Sapporo Main Store, Isetan Shinjuku Store, and Iwataya Main Store.
  • Overcoat will hold pop-up stores for its Fall 2016 collection at Marui Imai Sapporo Main Store, Isetan Shinjuku Store, and Iwataya Main Store.
  • Overcoat will hold pop-up stores for its Fall 2016 collection at Marui Imai Sapporo Main Store, Isetan Shinjuku Store, and Iwataya Main Store.
  • Overcoat will hold pop-up stores for its Fall 2016 collection at Marui Imai Sapporo Main Store, Isetan Shinjuku Store, and Iwataya Main Store.
  • Overcoat will hold pop-up stores for its Fall 2016 collection at Marui Imai Sapporo Main Store, Isetan Shinjuku Store, and Iwataya Main Store.
  • Overcoat will hold pop-up stores for its Fall 2016 collection at Marui Imai Sapporo Main Store, Isetan Shinjuku Store, and Iwataya Main Store.
  • Overcoat will hold pop-up stores for its Fall 2016 collection at Marui Imai Sapporo Main Store, Isetan Shinjuku Store, and Iwataya Main Store.
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