The 14th annual organic and natural product exhibition, "Organic Expo 2014 together with BIOFACH JAPAN," will be held at Tokyo Big Sight from November 20th to 22nd. A press conference was held on September 17th at FOODARTS STUDIO KACHIDOKI, where exhibitors attended to showcase new products and other items not yet released. Toshifumi Ayukawa, chairman of the Organic Expo Executive Committee, said, "As a representative exhibition of Japan's organic and natural industry, it brings together a wide variety of exhibitors, including food, cosmetics, clothing, general merchandise, organic certification services, and publishing. It has grown into a major event that attracts significant attention from domestic and international buyers, media, and the general public. Currently, 165 companies from 10 countries, including Japan, are exhibiting, with the event expected to eventually exceed 200. We expect to attract 18,000 visitors, surpassing last year's 15,000."

This year's theme is "Organic is our future - Lifestyle and Organic." With the hope that many people will learn about the benefits of organic products and incorporate them into their daily lives, the event will exhibit organic-related products closely related to daily life and propose a lifestyle that will connect to the next generation.

This year's event will be made up of four exhibition zones: "BIOFACH JAPAN," which brings together organically certified food, beverages, and textiles; "Natural Beauty Care," which offers an array of organic cosmetics; "Natural & Eco Plaza," which brings together environmentally friendly natural foods and sustainable products; and, for the first time this year, "Technology & Information Systems," where equipment related to organic products will be displayed and media representatives will share information. Highlights include the "Organic & Natural Cosmetics Zone," which showcases cosmetics selected by beauty expert and organic specialist Chiaki Yoshikawa, a popular event held last year. The "Organic Agricultural Products Matching Fair," featuring over 50 companies from 31 prefectures across Japan as part of the Ministry of Agriculture, Forestry and Fisheries' initiative to promote understanding of the value of organic produce, will feature the "Recommended Products Exhibition Corner," where visitors can freely try new and long-selling food, ingredient, and cosmetic products. Additionally, a new initiative, the "Organic Marche," will be held in special collaboration with "Taiyo no Marche." Food trucks will also be available on-site, offering a variety of menus featuring organic ingredients. Approximately 15 seminars are scheduled over the three days, providing high-quality information on organic products. There will also be an open stage, open to the public, and daily raffles where participants can win organic products. While the event offers business opportunities and information exchange opportunities for industry professionals, it's also packed with activities for general visitors to experience and enjoy organic products.


【Event Information】
Organic EXPO 2014 together with BIOFACH JAPAN
Venue: Tokyo Big Sight, East Hall 4
Dates: November 20th to 22nd
Time: 10:00 to 17:30 (until 17:00 on the last day)
Fee: 1,000 yen (free for those who pre-register)