JIMMY CHOO has launched its Japanese online boutique, JIMMYCHOO.COM. The boutique offers items selected for the Japanese market from the brand's latest collections. Products are categorized and feature a guide to popular items, showcasing the latest trends and classic styles. Product images include not only images worn by models but also 360-degree views for a complete look. Each feature features a specific theme, providing useful shopping inspiration. Additionally, the brand has launched an editorial channel, CHOO WORLD, to share information about Jimmy Choo. "THE EDIT" will introduce the latest trends, style guides, celebrity culture, and sketches. Meanwhile, "STYLEMARKER" will feature snapshots of fashion influencers from around the world. Exclusive videos from brand events and shoots will be distributed via "NEW."

Jimmy Choo CEO Pierre Denis commented, "Japan remains our most important market for both our women's and men's collections. In addition to our established domestic network, we felt it was very important to create a digital environment for our Japanese customers."