Ariel Trading will begin selling the California-based superfood brand Navitas Naturals in Japan. Starting October 9th, 12 items, including Organic Pomegranate Powder and Organic Coconut Water Powder, will be available at Beauty Apothecary on the second basement floor of the main building of Isetan Shinjuku. From the launch date until the 14th, a special exhibition, the Sunfood Superfoods & Navitas Naturals Superfood Fair, will be held in collaboration with Sunfood Superfoods, another pioneering California-based superfood brand. Customers will be able to sample products and exclusive kits will also be available. Navitas Naturals, founded in 2003, provides highly nutritious, high-quality superfoods suited to promoting the health of busy modern people. Currently, its products are widely available in 1,000 to 1,500 stores, including the large natural food chain "WHOLE FOODS" and specialty stores "Erewhon," mainly in the United States and Canada.