Since April 2021, Isetan Mitsukoshi has been working on sustainability activities under the slogan "think good," which embodies the idea that "it starts with using your imagination and thinking seriously" towards a colorful and prosperous future.

Following the campaign in April, this second installment is themed "connecting to the next generation," and will focus on the preservation of culture and tradition, support for production areas and creators, and the sensibilities and skills of young people. Through the lens of Isetan Mitsukoshi, the second installment will introduce "choices" for a future that leads to a better everyday life at three stores in the Tokyo metropolitan area and on the Isetan Mitsukoshi online store. Specifically, the event will introduce around 100 projects that bring together various people, including a young swordsmith in his 40s who has been given "certification without examination," a recognition of his skills as a swordsmith in the world of swords; the art activities of an organization that promotes the talents and potential of people with intellectual disabilities to the world; small-sized bento lunches and side dishes that use "Omni Meat," a new plant-based protein that can be used as a meat substitute; honey harvested from bees kept on the rooftop of an affiliated building of the Isetan Shinjuku store; and the first unveiling of honey gourmet dishes.

■September 22nd (Wed) - October 19th (Tue) *The entire Isetan Shinjuku store is closed on September 24th (Fri)
■Isetan Shinjuku store, Nihonbashi Mitsukoshi Main Store, Ginza Mitsukoshi
Mitsukoshi Isetan Online Store

"Connecting to the next generation" Recommended project

Honey and honey gourmet foods born on the rooftop of a building associated with Isetan Shinjuku store have finally been commercialized and are now available

MIEL Honey (50g) 1,080 yen Limited to 300 units Exclusive to Isetan Shinjuku Store: Chef's Selection, Main Building B1F
A collection of 18 types of honey and gourmet food made with honey, born from the "Urban Beekeeping" project launched in March this year by Isetan Shinjuku Store and "Shinju Quality," a network of welfare facilities for people with disabilities in Shinjuku Ward.



An art initiative started by twin brothers to share the talents and potential of people with intellectual disabilities with the world

The Matsuda Brothers
Midori Kudo "Untitled (Blue)"
With the brand mission of "Unleash your unique style," HERALBONY, founded in 2018 by twin brothers to promote the talents and potential of people with intellectual disabilities to the world, will be exhibiting their art activities with welfare facilities at Nihonbashi Mitsukoshi Main Store for a limited time. Works and products created by Heralbony artists will be exhibited in the window on the first floor of the main building.

Traditional skills and pride that we want to preserve forever

The first exhibition in an art gallery of works by a young swordsmith in his 40s whose skills have been recognized in the world of swords

Photo by Ke: NAKAMURA
Photography by Miyata Masahiko
In recent years, new appeal has been discovered in swords. Although new talent is constantly knocking on the door, the world of swords is a tough one where only a few survive. In this world, Takami Kunikazu is a young swordsmith who, at just 47 years old, has been certified as a swordsmith without examination. Swords that are said to clear the mind and become more refined just by holding them will be exhibited for the first time in an art gallery.



Wood products with a high-quality feel, made with the full skill of woodcarvers and delicately polished by hand


Ring-shaped flower tray (zelkova, glass coating)
Left: 14,300 yen (large/approx. diameter 30.3 x height 1.9 cm) Right: 7,700 yen (medium/approx. diameter 24.2 x height 1.9 cm)
Nihonbashi Mitsukoshi Main Store, Main Building 5F, Gallery Life Mining

Founded in Wajima City, Ishikawa Prefecture as a woodcarver specializing in the base material for lacquerware, is a product brand created with the concept of "spending everyday life with wood." The ring-shaped flower tray is coated with a glass paint that makes it highly durable and stain-resistant. As it is nearly unpainted, the beauty of the natural wood grain can be fully appreciated.

Young sensibilities and techniques that evolve and are passed on to the next generation

A bold shift to preserve the declining techniques of Arimatsu Narumi Shibori in the present day and become a brand that can be used globally


Short cape 89,100 yen (100% cashmere), shawl 36,300 yen (100% wool)
Isetan Shinjuku Main Building 1F Isetan Leaf

Hiroyuki Murase, the fifth generation owner of Suzuzo Shoten, a family business that has been making Arimatsu Narumi tie-dye for over 400 years, started this business to preserve the techniques of Arimatsu Narumi tie-dye, which are declining due to a decrease in the number of artisans.Using materials that had not previously been used in tie-dyeing, such as alpaca and cashmere, the company has developed a wide range of products, from fashion to lighting and home fabrics, and is currently sold in over 23 countries around the world, garnering popularity.

* Mainly women's items will be featured at Isetan Leaf, Main Building 1F, September 15th to 28th (Tue) at Isetan Shinjuku Store.
* Mainly men's items will be featured at Men's Creators, Men's Building 2F, September 22nd to October 5th (Tue) at Isetan Shinjuku Store.

■KORI-SHOW PROJECT x YAMATO Kurume Kasuri patterns created by AI


The Korishou Project combines traditional handcraftsmanship with future technology to propose "lifestyle of the future." This time, they've collaborated with Yamato on "kimono," using AI to load the vast number of Kurume Kasuri patterns that have been produced in the past, creating an unprecedented "unknown Kurume Kasuri." The patterns created by AI are woven by local artisans, and the resulting bolts of fabric are used to make custom kimonos, shirts, dresses, and more.

The Korishou Project AI x KASURI Custom Shirts From 86,350 yen
*This is the price for a shirt made from bolts of fabric. *Delivery will take approximately three months.
■September 22nd (Wed) to 28th (Tue) Kimono promotion at Isetan Shinjuku Main Building 7th floor

A different design approach to previous Arita ware. The product concept is "Arita ware that you can eat pancakes with."



Top row, top left: TY Square Plate (Plain Gray 165) 1,210 yen
Bottom row, left: TY Square Plate (Plain Gray 200) 1,760 yen
Bottom row, middle: TY Square Plate (Plain Gray 235) 2,350 yen
Isetan Shinjuku Main Building, 1st Floor Isetan Seed

A brand that connects the story of Arita ware, which has a history spanning 400 years but whose appeal and craftsmanship never fades, to the present day. While adhering to tradition, Creative Director Teruhiro Yanagihara attempted a different design approach from previous Arita ware, resulting in a product that is modern yet timeless, and is by no means flashy but possesses a delicate beauty.

Food that conveys the maker's passion and satisfies both body and soul

Small-sized bento boxes and side dishes made in reduced-plastic containers and using meat substitutes


Soy meat is made into a Japanese-style minced meat with a hint of ginger. This bento box includes side dishes such as Aji no Hamafuji's original fried boneless silver salmon marinated in white miso and corn balls.
Exclusive to Isetan Shinjuku Aji no Hamafuji> Fried silver salmon with the aroma of white miso and soy meat minced meat rice 945 yen (1 box)
Isetan Shinjuku Main Building B1F Umanozen [Sale Period] September 15th (Wed) - 28th (Tue)

"Kobentou" is a small bento box series created to make it easy for children and women to eat without leaving any leftovers.
This time, we are introducing dishes using plant-based protein, including the new meat substitute "Omni Meat." The containers have been upgraded to minimize the use of plastic, making them more environmentally friendly. Available at 20 delicatessen shops on the food floor of Isetan Shinjuku.

A variety of seasonal fish that cannot be sold as dried or fresh are canned


Limited to Nihonbashi Mitsukoshi Main Store This Morning's Beach (boiled) 540 yen (1 piece)
Nihonbashi Mitsukoshi Main Store, Main Building B1F, Fresh
[Sales period] September 15th (Wed) - 28th (Tue)

Canned boiled fish from Hamada Fishing Port in Shimane Prefecture. As the label says, "Canned seasonal fish that changes every morning," this is an innovative product that also supports producers by canning a variety of seasonal fish that cannot be sold as dried or fresh.
To date, they have canned around 50 types of fish, from familiar fish such as sardines and mackerel to more unusual fish such as grouper and dream scorpionfish. Now you can easily enjoy lesser-known fish that were previously only available at the source, from the comfort of your own home.

Event

Illuminating the streets of Ginza with special lighting inspired by the earth


The Ginza Chandelier is the new face of Ginza, illuminating the streets of Ginza. For a limited time from the start of the think good campaign, we will be promoting think good with special blue/blue-green lighting inspired by the earth.
・September 22 (Wed) - 28 (Tue)
・Ginza Mitsukoshi Ginza Chandelier
*Please contact the store for lighting times. The lighting may also be subject to change without notice.

Nagasaka Shingo Exhibition
Still A Black Star/We Are Same Planet ~We Are Connected~


Artist MAGO, who has had his studio in Nihonbashi since 2019, will be holding an exhibition at Nihonbashi Mitsukoshi Main Store. He will be creating and selling artworks made from electronic waste from Agbogbloshie, a slum in Ghana that is said to be one of the world's largest electronic device graveyards.
・October 13th (Wed) to 24th (Sun), closing at 6pm on the last day
・Nihonbashi Mitsukoshi Main Store, Main Building 7th floor, Event Venue

Mitsukoshi Isetan's sustainability page has been renewed

https://youtu.be/r_sWUJYNWzE


■https://www.mistore.jp/shopping/feature/shops_f2/sustainable_sp.html
Video: https://youtu.be/r_sWUJYNWzE

"think good" and Isetan Mitsukoshi's initiatives

Isetan Mitsukoshi will implement "think good" initiatives by focusing on three areas: 1. Products, 2. Services, and 3. Communication. Specifically, the company will engage in sustainability activities through a sustainable product lineup to support local production areas and protect the environment, promoting the 4Rs for resource circulation, and communicating technology and sensibilities for cultural inheritance. "Think good" is a year-round concept, and we will hold campaigns for each theme.

The "think good" statement can be viewed at the following URL:
https://imhds.disclosure.site/ja/themes/116#1212

You can view the "think good" online store and the initiatives of each store at the following URL.
- Mitsukoshi Isetan Online Store
https://www.mistore.jp/shopping/feature/shops_f2/st_thinkgood_sp.html



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