Dover Street Market (DSM) Ginza will be selling special items commemorating the 10th anniversary of the opening of DSM London from September 1st.

Collaboration items featuring a checkerboard pattern featuring the DSM logo will be available, along with an Eastpak backpack (9,500 yen), Vans sneakers and slip-ons (12,500 yen each), a Fred Perry zip-up blouson (49,000 yen), a Sunspel pullover (29,500 yen), and a New Era cap (6,900 yen). In addition to pouches available in 10 colors and the COMME des GARCONS SHIRT with an appliquéd "10," the lineup includes original items such as T-shirts (3,400 to 6,000 yen), scarves (3,400 yen), cushions (3,400 yen), mugs (1,700 yen), badge sets (3,400 yen), beach sandals (3,400 yen), cardboard chairs (3,400 yen), checked tote bags (3,400 yen), and teddy bear bags (1,700 yen). The store will also carry limited edition items from brands such as an UNDERCOVER sweatshirt (13,000 yen), checked sneakers from COMMON PROJECT, and shoes from Robert Clergerie, as well as the 22nd issue of the independent magazine WERK, created by Singapore-based graphic designer Theseus Chan, commemorating the 10th anniversary of DSM. The perfume "GIRL by Pharrell Williams," directed by Pharrell Williams, will also be released in Japan first. Artist KAWS created the bottle art, while creative director House+Holme designed the box and bottle, and the regular version (100ml/13,800 yen) and four limited edition packaging versions (100ml/15,000 yen) will be available. Each item comes with a "Market Street Dover" tag, created to celebrate 10 years of DSM's future and past respectively.

DSM London also launched an official Instagram site as part of the 10th anniversary event.