An Alexander Wang pop-up shop opened on September 24th at The Stage on the first floor of the main building of Isetan Shinjuku. It will be open until the 29th. The theme of the shop is "URBAN SURVIVAL," which is also the theme of the 2014-15 AW collection. The tent-covered store is filled with various items packed with Alexander Wang's "HOW TO" for surviving in the city. One item that stands out is the stage-exclusive "Survival Kit" (9,000 yen). It is practical yet humorous, consisting of bandages, condoms, glasses cleaning cloth, key ring, penlight, wristband, and tattoo stickers. The unisex "Survival T-shirt" (15,000 yen), worn by sales staff, features an icon on the back that was created specifically for the occasion. Other items in the lineup include a compact, packable poncho (15,000 yen), a USB containing music by DJ Jesse Marco selected by Alexander Wang (3,000 yen), and a variety of other items in collaboration with headphone brand Beatsby Dr. Dre, including headphones (42,667 yen), earphones (15,047 yen), and speakers (30,000 yen). Additionally, a limited-edition item is the long-awaited mini version of the popular women's "Multi" backpack. It comes in two colors, blue and red, and is priced at 107,000 yen. Other notable items include the iconic "Rocky" bag (¥113,000), made lightweight with nylon, a backpack featuring red straps (¥154,000), the unisex new "Inside Out Backpack" (¥148,000), and the all-black canvas "Wally Backpack" (¥127,000), which debuts for the first time. Also available: the latest collection from the popular "OBJECT" life collection, available early, as well as reissues of items from past archive collections. The latest collection includes items that bring joy to everyday life, such as a luxurious fur and hooded neck pillow (¥134,000) evocative of Alexander Wang's own lifestyle, and a coaster set featuring his iconic stud details (¥20,000). The fur-trimmed chain (11,000 yen), which can also be used as a bag charm, and the carabiner (16,000 yen), which evokes the outdoors, can be freely customized to suit bags and water bottles.

This limited-edition shop is the world's first concept shop to be developed in a museum format. It is attracting attention as it will also feature a special exhibition of personal items that are essential to Alexander Wang's life in New York.