A pop-up shop for Alexander Wang will open on the 24th of September at The Stage on the first floor of the main building of Isetan Shinjuku. It will be open until the 29th. The theme of the shop is "GALLERY OF URBAN SURVIVAL."

The shop will feature a gallery-style display of a wide range of items, including a survival kit (9,000 yen) packed with what Alexander Wang considers "all the equipment necessary to survive in modern society," a USB (3,000 yen) containing several of Alexander Wang's favorite songs, and T-shirts made specifically for the event. These items, bearing the Urban Survival logo, are rare items that will only be sold at this event worldwide.

The "Survival Kit," whose contents were designed by Alexander Wang himself, consists of bandages, condoms, glasses cleaning cloth, key ring, penlight, wristband, and tattoo stickers. The "Survival T-shirt" (15,000 yen), featuring an icon made specifically for the event on the back, is unisex. Other must-have items for surviving in today's world include a compact, packable poncho (¥15,000 with pouch), headphones (¥42,667), and earphones (¥15,047) created in collaboration with BEATS. The latest collection from the popular "OBJECT" life collection will also be available for pre-sale, along with reissues of items from past archive collections. The latest collection features items that bring joy to everyday life, such as a luxurious neck pillow (¥134,000), a playful door sign (¥6,000), and a coaster set (¥20,000) featuring Alexander Wang's iconic stud details, all of which evoke Alexander Wang's own lifestyle. Alexander Wang's world-first museum-style concept store is already attracting attention. In keeping with the concept, the entire stage will be covered in a tent, with drum-shaped fixtures and other fixtures. Combined with the atmosphere created by the 2014-15 AW collection, which has the theme of "urban survival," this creates a grand survival space in the minds of visitors.