Lumine Yurakucho, celebrating its third anniversary since opening, will hold an event called "Yurakucho RED," which uses the color red to represent its desire to further evolve. The event will run from October 1st to November 3rd.
During the event, each shop in Lumine Yurakucho will offer a lineup of original red-themed products and pre-sale items. In the fashion category, Odette e Odile UNITED ARROWS will sell the Lumine Yurakucho Special Pumps (18,500 yen), Martinique Le Conte will sell the Rib Knit Extra Fine Lambswool (16,000 yen), and LAGUNAMOON will sell the Cubic Tuck Flare Skirt (7,861 yen).
In addition, body care item retailer SABON will be selling the Lumine Yurakucho 3rd Anniversary Gift Set (18,519 yen), and jewelry retailer ete will be selling earrings (18,000 yen). Food select shop Dean & Deluca will also be offering Shrimp and Beet Risotto (800 yen).
The Yurakucho RED 3rd Anniversary Event will also be held on October 25th and 26th. On the 25th, a fashion show will be held, featuring seven popular models from JJ, CLASSY, and VERY, including Kakei Miwako and Teramoto Manami, all wearing red items. JJ editor-in-chief Hara Sayaka will also be there to talk about the latest trends. Meanwhile, at the concurrently held "Yurakucho RED 3rd Anniversary HALLOWEEN PARADE," shop staff wearing recommended red items from each shop will parade through the building while handing out cute red heart balloons.
On the 26th, Lumine Passage will offer makeup lessons and nail services with a red key color. There will also be a live performance by musicians at the "Lumine Exhibition." Additionally, 100 people who spend 15,000 yen or more on a single receipt during the event will receive a "Happy Clover" in a red pot.
In addition, "Yurakucho RED Passports" will be distributed as key tools during the event. A stamp rally will be held, and special offers will be available at shops within Lumine, as well as movie theaters and select shops in the Yurakucho and Ginza areas.
In addition, shops outside of Lumine Yurakucho will also be offering related events. The continental dining restaurant "The Lobby," Cantonese restaurant "Hei Fung Terrace," and steak and grill restaurant "Peter" at "The Peninsula Tokyo" in Yurakucho will offer a 10% discount on their regular menu items. Shiseido's restaurant "Farlo Slow Time" will offer a complimentary glass of red wine or a red non-alcoholic cocktail to diners. Other perks include a free Lindt milk with every purchase at "Lindt Chocolat Cafe."
