Fendi releases limited edition vinyl record "What Is Normal Today?" featuring dance tracks from its Fall/Winter 2021-22 Men's Collection

Sep 16, 2021

FENDI, a luxury brand representing Rome, Italy, has released the vinyl record "What is Normal Today?" exclusively on the official Fendi online store, fendi.com.

"What is Normal Today?" is a single album born from a collaboration between Alessio Natalizia, known as Not Waving, and Silvia Venturini Fendi, Fendi's artistic director. The eight-minute dance track was composed for the Fall/Winter 2021-22 Men's Collection, featuring a liberating, inspiring pop sound and Silvia Fendi's voice speaking about the collection's theme.


"Emotional yet optimistic, this song is a cathartic dance-pop odyssey where the unexpected becomes the calm - a crossroads of elegance, absolute beauty, Italo-Detroit chromatics and subversive escapism," says Natalizia. "Fusing sound design and modern dance music, the track mixes synth pads, rave stab, cosmic intuition and fluctuating basslines with dreamy drum machines." Silvia Fendi's voiceover narration opens up a direct connection between space and time, inviting listeners to reflect on the optimism inherent in the Fendi philosophy.

The vinyl record "What Is Normal Today?" is available for purchase online at fendi.com.

■Vinyl record "What Is Normal Today?"
Price: ¥8,800 (tax included)
#FendiFW21 #Fendi



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  • Men's Fall/Winter 2021-22 Collection
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