FENDI, a luxury brand based in Rome, Italy, will release the limited edition "PEEKABOO ISEEU SMALL" at the FENDI Matsuya Ginza store.

Since its debut in the Spring/Summer 2009 collection, the "PEEKABOO" has become an iconic bag of the Maison, beloved by many celebrities. Designed by Silvia Venturini Fendi, the third-generation Artistic Director of the Fendi family, the "PEEKABOO" is characterized by its playful design, which reveals a lining when the bag is opened, as its name suggests, which means "Peekaboo, peekaboo!" in English. You'll be tempted to open the bag and show off what's inside.

The Peekaboo I.C.U., introduced in the Fall/Winter 2020-21 collection, features an accordion frame shape and a deep "smile" design, further evolving into a highly functional design. In April 2021, the Peekaboo I.C.U. Small was added to the collection, maintaining its minimalist design while achieving a lighter, more compact style.

The Peekaboo I.C.U. Small, available exclusively at Matsuya Ginza, features a tri-color design crafted from Cuoio Romano, the finest calfskin leather from the Maison's Selleria series. Every step is meticulously handcrafted by skilled artisans, resulting in a bag with an incredibly soft texture. The ebony body features a vivid lining in fuchsia on the front and poppy on the other side, creating a playful design that is unique to Fendi.

The special limited edition "Peekaboo I See You Small" will be on sale at Matsuya Ginza store from September 10th.


■"Peekaboo I.C.U. Small" ¥583,000 (W27 x H21 x D9.5cm / Limited Quantity)

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