Snoop Dogg
Dutch denim brand G-Star RAW has announced its latest global "Hardcore Denim" campaign featuring Snoop Dogg, offering a custom version of the multi-platinum artist's soundtrack single, "Say it Witcha Booty."

Snoop needs no introduction: a living legend, a globally recognized innovator, as iconic and relatable as denim. G-Star RAW has a long history of collaborating with "true originals" like Snoop: one of a kind, the real masters. The campaign combines G-Star's hardcore denim ethos with Snoop's signature humor, style and appreciation for the behind, and the imaginative collaboration is celebrated with a denim-clad booty video featuring men, women, islands, hot air balloons and even Snoop himself.

"Honest and real. Snoop Dogg is a true original. He's constantly reinventing himself and fusing things in unexpected ways. This collaborative campaign brings that philosophy to life and pays tribute to every denim bootie."

- Gwenda Van Vliet - CMO, G-Star RAW

"I teamed up with G-Star because we're both pioneers and push the boundaries of our field. We're masters of our craft and always ahead of the game. You see, we're ahead of the curve."

- Snoop Dogg

The "Say it Witcha Booty" campaign will launch on September 8, 2021, and will be available in Japan at directly managed stores, franchises, and online.

Watch the official video here:
https://www.youtube.com/watch?v=lgdJcEsnUM8


More details about the Say it Witcha Booty campaign here:
http://g-star.com/snoop-dogg-hardcore-denim


About G-Star RAW :
Since 1989, G-Star RAW has pushed the boundaries of denim design, defining its vision for the future and bringing luxury denim to the streets through its pioneering style. Driven by its ethos of "hardcore denim" – a commitment to denim obsession and a strong belief that denim knows no bounds – G-Star elevates denim through meticulous craftsmanship. With innovation, sustainability and creativity at its core, the brand is constantly striving for the next generation of denim while respecting people and the planet.

About Snoop Dogg :
Entertainment icon Snoop Dogg has unparalleled talent, raising the bar for over 20 years as both an entertainer and a globally recognized innovator. With 19 studio albums, over 40 million copies sold worldwide, numerous #1 hits on Billboard charts worldwide, and 20 Grammy® nominations, Snoop Dogg has expanded his reach beyond music to include television and film. His numerous credits include serving as executive producer and co-host of VH1's hit show "Martha & Snoop's Potluck Dinner," executive producer of MTV's "Mary + Jane," executive producer and host of TNT's game show "Joker's Wild," and executive producer of the hit Netflix show "Coach Snoop."



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