Korean women's fashion brand STYLENANDA will open its first brick-and-mortar store in Japan on February 24th at Isetan Girl on the second floor of the main building of Isetan Shinjuku.

STYLENANDA, which launched as an online shop in 2004, offers a wide range of categories, including an original lineup and foreign books. Currently, the brand focuses on original brands such as KKXX, which has a monotone color theme, and the cosmetics brand 3CE, as well as select items, and has gained popularity mainly in Asia, including Korea, China, Hong Kong, Thailand, and Singapore.

To commemorate the opening of its first brick-and-mortar store in Japan, the first 100 customers who spend 5,400 yen or more (tax included) will receive a free logo umbrella. An in-store event featuring an exclusive model will also be held from 2:00 PM on February 27th. Participation tickets for this event, which will allow you to take a photo with two exclusive models from the brand, will be distributed to the first 20 people who purchase over 5,400 yen (tax included) in stores from February 24th. There will also be a roulette where you can win original STYLENANDA cosmetics.