To celebrate the second launch of its 2021-22 Fall/Winter women's collection, FENDI, a luxury brand based in Rome, Italy, will be holding a global premiere of the collection at a pop-up event at The Stage on the first floor of the main building of Isetan Shinjuku, starting on September 8, 2021.

The First Lady to Wear collection, created by Kim Jones, who was appointed as the Maison's new artistic director last year, is inspired by the wardrobes of the five Fendi sisters and is designed for hard-working, intelligent women. To commemorate the event, a limited edition brown knit set with a feminine yet modern shape made from soft yarn will be sold alongside the new iconic white shearling bag, "FENDI First." Along with the iconic "Peekaboo" and "Baguette," a wide range of the latest creations will be available in one place. :

■Pop-up exclusive products
(Top image left) Knit top: 104,500 yen, knit skirt: 165,000 yen (Top image right) "Fendi First Small" bag: 363,000 yen
*All prices are tentative


Event name: Fendi 2021-22 Autumn/Winter Women's Collection Pop-up Event
Dates: Wednesday, September 8th - Tuesday, September 14th, 2021
Address: The Stage, 1st floor, Isetan Shinjuku Main Building, 3-14-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022
Opening hours: 10:00 AM - 8:00 PM
*As of early September 2021. Opening hours are subject to change.



Click here for company press release details