On February 11th, rag & bone launched the "Photo Project," which will regularly release photos of new items.

Unlike the usual twice-yearly rhythm of fashion advertising campaigns, this project will release visuals of new items as they hit store shelves. The photos will be taken by photographer Glenn Luchford.

The first model to feature in the project is Malgosia Bella, who in the images will be wearing items from the SS16 collection, which will be released in February. The second model to be featured is Bings Walton, a regular model on rag & bone's runway, wearing items scheduled for launch in March.