"MORE GUIDE," an Omotesando/Harajuku town guide for foreign visitors to Japan, was jointly produced by Tokyu Plaza Omotesando Harajuku, Omotesando Hills, and Laforet Harajuku.
Omotesando/Harajuku, home to a wide variety of fashions, has played a key role as a "fashion town" not only for the fashion industry but also for the general public. In 2015, the number of foreign visitors to Japan exceeded 19 million, and the number of foreign visitors to Omotesando/Harajuku is increasing. "MORE GUIDE" is a free paper produced by Tokyu Plaza Omotesando Harajuku, Omotesando Hills, and Laforet Harajuku in response to this situation. It disseminates information to help foreign visitors enjoy Omotesando/Harajuku's strength as a "fashion town."
The magazine features nine guides, each with their own unique perspective, introducing the real charm of Omotesando/Harajuku, where a wide variety of fashions are available. The area will be introduced in seven categories: "FASHION," "RELAX PLACE," "OMIYAGE," "SWEETS SPOT," "JAPANESE TEA," "OMOHARA ART TRIP," and "THE LANDMARK." The guides will be people active in a variety of fields, primarily the fashion industry. The first issue features talent Naomi Watanabe, art director Asami Kiyokawa, editor-in-chief of the magazine "Soup.", Akiji Osaki, and model Loveli. The magazine will be distributed at Tokyu Plaza Omotesando Harajuku, Omotesando Hills, Laforet Harajuku, tourist information centers in Shibuya and Harajuku, and other hotels. The three centers plan to continue regularly distributing various content about Omotesando and Harajuku curated by influencers to foreign visitors to Japan.