ANNA SUI is hosting a party-themed event, "ANNA SUI PARTY," at the Isetan Shinjuku store from May 4th to 8th at The Stage on the first floor of the main building. The event celebrates the brand's 20th anniversary in Japan and showcases party-appropriate styling and accessories. The event will also feature a special ANNA SUI dress (¥79,000) featuring velvet ribbons and star and butterfly motifs, as well as a children's ANNA SUI mini dress (¥27,800) with the same pattern as the women's dress. Also on sale will be rabbit and cat pumps (¥27,000) featuring cat-foot heels and animal ears and tails. For the summer, yukata (¥30,000) and obi (¥9,800) featuring bold ANNA SUI motifs, such as roses, butterflies, and lace, will also be available. In terms of accessories and miscellaneous goods, the event will feature a party bag set (¥37,000) exclusive to the venue, featuring a gorgeously decorated bag, a sub-bag, and a butterfly-motif fukusa (purse). Other items on sale include an A4 tote bag (¥25,000) featuring the brand's popular rose stripe pattern, and a smartphone shoulder bag (¥8,800) with metallic lace overlay. Also not to be missed are the collaborations between Anna Sui and various other brands. In collaboration with COURGETTE, a clutch bag (¥39,000) embroidered with Anna Sui's own face will be available exclusively at Shinjuku Isetan. A Hello Kitty necklace (¥23,000) will be available for pre-sale, and a smartphone case (¥5,800) and coin case (¥16,000) featuring Hello Kitty wearing sunglasses will also be released. On the first day of the event, Hello Kitty designer Yuko Yamaguchi presented a bouquet of flowers to Anna Sui herself at the "PARTY" venue, creating a buzz in the crowd.

Other exhibits include a BOBBY DAZZLER doll (¥16,000) made with Anna Sui's archive fabric, a cockets. doll (¥4,500) dressed in Anna Sui's runway look, and a doll in collaboration with Blythe, which will be released on May 7th with a limit of one per person.

During the event, the first 1,000 customers who spend ¥10,800 or more (tax included) at The Stage, Anna Sui shops, or the online shop will receive an original Anna Sui travel drawstring bag.