Mammina, a wholly owned subsidiary of Mitsukoshi Isetan Holdings, will begin rolling out new brands centered on miscellaneous goods from ANNA SUI and KEITA MARUYAMA at approximately 40 Mitsukoshi Isetan Group stores from March 9th.

Anna Sui will debut a new brand, "THE SOUVENIR SHOP_ ANNA SUI," with a lineup centered on miscellaneous goods based on the concept of "travel and resorts." Inspired by motifs used in the archive collection, the collection is themed around "things you'd want to take with you on a trip, souvenirs you'd find on your travels." The lineup includes mini pouches (1,500 to 2,300 yen), T-shirts (4,900 yen), hand towels (600 yen), backpacks (6,900 yen), and shoulder bags (S size 3,900 yen, M size 4,900 yen).

Keita Maruyama will debut a new brand, "THE FLOWER STAND＿ KEITA MARUYAMA." Based on the concept of "flowers in everyday life," the brand offers new arrangements of graphics and embroidery from Keita Maruyama's archive collection, creating miscellaneous goods suitable for everyday use and as gifts. Art direction was handled by 7graphic&Co.

The lineup includes canvas pouches (medium size 2,500 yen, oval shape 2,900 yen), printed mask cases (medium size 8,000 yen, large size 9,000 yen), and printed tote bags (medium size 8,000 yen, large size 9,000 yen). Also available for the first season are a lunch tote bag (2,000 yen) and a mobile phone case for the iPhone 6 (3,500 yen), created in collaboration with fashion director and illustrator Daichi Miura.