Golden Concept, the Swedish luxury brand that has earned global acclaim for its world-first luxury Apple Watch case, has released the long-awaited all-black model compatible with the 40mm case. It's now on sale on the Golden Concept Japan official website.
Since its debut in Japan in the winter of 2020, Golden Concept, the Swedish luxury brand, has quickly established itself as a leader in luxury Apple Watch cases. Golden Concept has been heavily featured in various fashion media and by influencers, and the all-black "SP40 Black Black" is consistently ranked among the most popular models. Previously, this model was only available in the 44mm case, but now it's available in the 40mm case. Sales have begun on the Golden Concept Japan official website (https://goldenconcept.jp).
SP40 Black Black
Model name: SP40 Black Black
Selling price: 99,000 yen (tax included)
Compatibility: 40mm APPLE WATCH Series 4, 5, 6 and SE.
Case: 316L stainless steel
Case size: 38mm x 42mm
Water resistance: Conforms to APPLE WATCH water resistance
Case thickness: 12mm
Bracelet: Rubber strap with 316L stainless steel pin buckle
Weight: Approximately 69 grams (approximately 100 grams including Apple Watch)
Accessories: Instruction manual, watch case, bracelet, screws
*Due to the characteristics of this product, health care functions such as heart rate measurement will not be available. Please be aware of this in advance.
Retail Locations
Golden Concept Japan Official Website
https://goldenconcept.jp
Principe Prive Official Online Store
https://principe-prive.com/collections/golden-concept
About the Apple Watch Case
"Easily attach to your Apple Watch by simply tightening the included screws." The result is a "luxury timepiece" that you'll never guess is an Apple Watch. We've created a case that transforms your regular Apple Watch into a watch you can wear for any occasion, from work to parties to workouts. This classic design complements any lifestyle. Crafted using the same manufacturing methods the Swiss watch industry has used for centuries, this timeless watch features a case crafted from durable 316L stainless steel and a surface expertly hand-polished by skilled artisans, giving each Apple Watch a distinctive, timeless look.
About Golden Concept
The Golden Concept story began in 2015, when Swedish designer and entrepreneur Puia Shamsossadati noticed a gap in the market. With a master's degree in industrial design, a successful career, and a flair for luxury, Puia struggled to find phones and accessories that met his expectations. He decided to do something about it, and Golden Concept was born. Puia already had a strong social media presence, with a following of 2 million on @Thisisamansworld. He promoted his first customized iPhone to his connections. Orders began coming in immediately, and it wasn't long before celebrities like Cristiano Ronaldo and Kylie Jenner were on the customer list.
Click here for company press release details
Since its debut in Japan in the winter of 2020, Golden Concept, the Swedish luxury brand, has quickly established itself as a leader in luxury Apple Watch cases. Golden Concept has been heavily featured in various fashion media and by influencers, and the all-black "SP40 Black Black" is consistently ranked among the most popular models. Previously, this model was only available in the 44mm case, but now it's available in the 40mm case. Sales have begun on the Golden Concept Japan official website (https://goldenconcept.jp).
SP40 Black Black
Model name: SP40 Black Black
Selling price: 99,000 yen (tax included)
Compatibility: 40mm APPLE WATCH Series 4, 5, 6 and SE.
Case: 316L stainless steel
Case size: 38mm x 42mm
Water resistance: Conforms to APPLE WATCH water resistance
Case thickness: 12mm
Bracelet: Rubber strap with 316L stainless steel pin buckle
Weight: Approximately 69 grams (approximately 100 grams including Apple Watch)
Accessories: Instruction manual, watch case, bracelet, screws
*Due to the characteristics of this product, health care functions such as heart rate measurement will not be available. Please be aware of this in advance.
Retail Locations
Golden Concept Japan Official Website
https://goldenconcept.jp
Principe Prive Official Online Store
https://principe-prive.com/collections/golden-concept
About the Apple Watch Case
"Easily attach to your Apple Watch by simply tightening the included screws." The result is a "luxury timepiece" that you'll never guess is an Apple Watch. We've created a case that transforms your regular Apple Watch into a watch you can wear for any occasion, from work to parties to workouts. This classic design complements any lifestyle. Crafted using the same manufacturing methods the Swiss watch industry has used for centuries, this timeless watch features a case crafted from durable 316L stainless steel and a surface expertly hand-polished by skilled artisans, giving each Apple Watch a distinctive, timeless look.
About Golden Concept
The Golden Concept story began in 2015, when Swedish designer and entrepreneur Puia Shamsossadati noticed a gap in the market. With a master's degree in industrial design, a successful career, and a flair for luxury, Puia struggled to find phones and accessories that met his expectations. He decided to do something about it, and Golden Concept was born. Puia already had a strong social media presence, with a following of 2 million on @Thisisamansworld. He promoted his first customized iPhone to his connections. Orders began coming in immediately, and it wasn't long before celebrities like Cristiano Ronaldo and Kylie Jenner were on the customer list.
Click here for company press release details
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