Ginza Mitsukoshi will open an "airport-style duty-free store" within the store this fall. In preparation for the opening, all floors of the store are undergoing a phased remodel, including the reorganization and elimination of brands and relocation of shops, leading up to the opening of the duty-free store.

The first part of the remodel, the first floor, which stocks "Jewelry & Accessories," will reopen on August 12th. This brings together jewelry and accessories, which were previously sold separately on the first floor and basement, on the first floor, allowing shoppers to compare and consider items more easily.

Regarding the remodel, a buyer at Isetan Mitsukoshi commented, "Ginza is a popular destination for couples looking for bridal items. We've gathered all our jewelry in one place to make it easier for customers to find their ideal pieces. At the same time, we'll have a bridal jewelry concierge on hand to meet the needs of bridal customers, allowing for a more efficient shopping experience." Due to these circumstances, each brand will be strengthening its bridal-oriented product lineup. Brands that will be residing in the mall include Tiffany & Co., Van Cleef & Arpels, AHKAH, Vendome Aoyama, festaria bijou SOPHIA, NIESSING, Ponte Vecchio, and ROYAL ASSCHER DIAMOND.

In addition, to commemorate the renewal, Ginza Mitsukoshi will be introducing exclusive products. Vendome Aoyama will sell a platinum and diamond necklace (15 pieces limited/120,000 yen), Ponte Vecchio will sell a ruby and diamond necklace (120,000 yen), Festaria Bijou Sophia will sell a necklace and ring set (5 sets limited/150,000 yen), and 4℃ will sell a limited edition necklace and jewelry case set (4 sets limited/46,000 yen).