Swiss luxury watch and jewelry brand Piaget's iconic jewelry collection, "POSSESSION," celebrates its 25th anniversary this May, with a relaunch as conceptual jewelry. To commemorate this milestone, a photo booth called the "360°POSSESSION PHOTO BOX" will be set up at The Stage on the first floor of the main building of Isetan Shinjuku from July 1st to 7th. The photo booth, created based on the concept of "turn," the greatest appeal of "POSSESSION," features a unique structure that allows users to capture 360° videos. After taking a photo, users can share their footage with friends on social media. By posting with the hashtag "#PiagetPossession," users will also have the opportunity to connect with global celebrities and popular bloggers, including Hollywood actress Jessica Chastain, who serves as a brand ambassador.

In addition, ahead of the photo booth installation, special Possession pendants will be available for pre-sale at the Piaget Boutique Isetan Shinjuku store. The lineup includes two models: one using diamonds and pink sapphires (200,000 yen), and one combining diamonds with black diamonds (210,000 yen).