Isetan Shinjuku will be hosting the pop-up store "ISETAN x KISS, TOKYO ~TOKYO DESIGN MEETING~" at Isetan Leaf on the first floor of the main building from September 1st to 14th. Isetan Mitsukoshi and KISS, TOKYO have teamed up to curate a Tokyo factory, proposing the charm of the city of Tokyo in a new way. 
HUB: https://www.mistore.jp/shopping/feature/women_f3/kisstokyo_isetanseed_w.html
Interview article: https://www.mistore.jp/shopping/feature/women_f2/isetanseed23_w.html
 
 

"Isetan Seed" treats each item that serves as a springboard for discovering Isetan Shinjuku as a seed, aiming to be a shop where customers can pluck seeds that will create new connections within the diverse forest of items that is Isetan Shinjuku. "Isetan Leaf" treats each item that gathers depending on the season and timing as a leaf that changes color, expressing the changing seasons and times on the department store's ground floor. To commemorate the first anniversary of the opening of these two concept shops, we are presenting a collaboration project with "KISS, TOKYO."
With fashion, story, and sustainability as keywords, the two have teamed up to curate fashion items. We will shine a light on the stories of brands that have built their history in Tokyo, updating them with ideas, ingenuity, and the power of design, and circulating them into the future as "future TOKYO classics."
 
 
What is KISS, TOKYO?
"KISS, TOKYO" is an independent project initiated by art director Tetsuya Chihara (Lemon Life Co., Ltd.) and regional charm discovery producer Shinya Akiyama (SUPER MARKIT Co., Ltd.) to show love for the people and city close to us.
Inspired by "I (heart) NY," the logo replaces KISS with a kiss mark, expressing love for Tokyo. While some people around the world kiss as a greeting, people in Japan find kissing a little embarrassing. However, by deliberately promoting "KISS, TOKYO," we hope to express our love for the people and city, and to convey a welcome to those visiting Tokyo.
Official website: https://kiss.tokyo/
Instagram: @kiss_tokyo (https://instagram.com/kiss__tokyo)
Twitter: @kiss_tokyo (https://mobile.twitter.com/kiss__tokyo)
 
 
Kume Textile Industry — The first company in Japan to produce T-shirts
A domestic T-shirt manufacturer that creates T-shirts with the superior techniques and meticulous care you'd expect from experienced Japanese craftsmen. At this event, a collection of T-shirts and sweatshirts will be available, featuring messages about "Tokyo" illustrated by Yatsui Ichiro, Terry Ito, MEGUMI, Yukos, and Da-iCE's Kudo Taiki.
 
 
<Kume Textile Industry>
Left: Yatsui Ichiro T-shirt 6,380 yen
"Where most friends in the world live"
Right: MEGUMI T-shirt 6,380 yen
"There is everything in Tokyo"
 
 
TOKIO HAT — Japan's first hat manufacturing company, established by Eiichi Shibusawa
TOKIO has been making high-quality hats for over 120 years since its founding HAT was founded in 1889 (Meiji 22) as Japan's first hat factory by Eiichi Shibusawa, a businessman who built the foundations of Japan's modern economic society. Later, in 1892 (Meiji 25), the Tokyo Hat Company was established, which became the cornerstone of the company's development and led to the blossoming of Japan's hat culture. We are reproducing the original model, updated for modern use.
 
 
<TOKIO HAT> Hat (two types: wool and rabbit) Wool: 25,300 yen Rabbit: 39,600 yen
 
 
THE CHARLIE TOKYO — A vintage shop that generates new discoveries, surprises, and curiosity
A second-hand clothing shop in Daitabashi, Tokyo, that carries out a wide range of products, including one-of-a-kind remade items, genre-less second-hand clothing, and selected items. Embroidery, remaking, printing, and sewing are all carried out in the permanent atelier. Remade T-shirts that have previously been sold at KISS, TOKYO will now be available.
 
 
THE CHARLIE TOKYO> Remake T-shirt 7,480 yen
 
 
Tailor Toyo - Pioneer of Souvenir Jackets
Souvenir jackets (sukajan) began shortly after the war, when US soldiers embroidered oriental patterns and the name of their unit or base onto their jackets to commemorate their time stationed in Japan. At the height of their commercialization as souvenirs in the 1950s, Tailor Toyo's predecessor company accounted for the majority of deliveries to US military bases. This time, we will be offering a selection of sukajan from the historic Tailor Toyo, selected by Chihara of "KISS, TOKYO".
 
 
Tailor Toyo Souvenir Jacket (Sukajan) ¥49,500
 
 
"ISETAN xtimes; KISS, TOKYO ~TOKYO DESIGN MEETING~" Event Summary
Dates: Wednesday, September 1st – Tuesday, September 14th, 2021
Venue: Isetan Shinjuku Main Building, 1st Floor, Isetan Leaf
https://www.mistore.jp/shopping/feature/women_f3/kisstokyo_isetanseed_w.html
Click here for the interview article:https://www.mistore.jp/shopping/feature/women_f2/isetanseed23_w.html
ISETAN Seed&Leaf instagram: @isetanseed_isetanleaf_shinjuku (https://www.instagram.com/isetanseed_isetanleaf_shinjuku/)
 
*All prices include tax.
*The event content may be changed or canceled due to unforeseen circumstances.
 
Click here for company press release details
 
HUB: https://www.mistore.jp/shopping/feature/women_f3/kisstokyo_isetanseed_w.html
Interview article: https://www.mistore.jp/shopping/feature/women_f2/isetanseed23_w.html

"Isetan Seed" treats each item that serves as a springboard for discovering Isetan Shinjuku as a seed, aiming to be a shop where customers can pluck seeds that will create new connections within the diverse forest of items that is Isetan Shinjuku. "Isetan Leaf" treats each item that gathers depending on the season and timing as a leaf that changes color, expressing the changing seasons and times on the department store's ground floor. To commemorate the first anniversary of the opening of these two concept shops, we are presenting a collaboration project with "KISS, TOKYO."
With fashion, story, and sustainability as keywords, the two have teamed up to curate fashion items. We will shine a light on the stories of brands that have built their history in Tokyo, updating them with ideas, ingenuity, and the power of design, and circulating them into the future as "future TOKYO classics."
What is KISS, TOKYO?
"KISS, TOKYO" is an independent project initiated by art director Tetsuya Chihara (Lemon Life Co., Ltd.) and regional charm discovery producer Shinya Akiyama (SUPER MARKIT Co., Ltd.) to show love for the people and city close to us.
Inspired by "I (heart) NY," the logo replaces KISS with a kiss mark, expressing love for Tokyo. While some people around the world kiss as a greeting, people in Japan find kissing a little embarrassing. However, by deliberately promoting "KISS, TOKYO," we hope to express our love for the people and city, and to convey a welcome to those visiting Tokyo.
Official website: https://kiss.tokyo/
Instagram: @kiss_tokyo (https://instagram.com/kiss__tokyo)
Twitter: @kiss_tokyo (https://mobile.twitter.com/kiss__tokyo)
Kume Textile Industry — The first company in Japan to produce T-shirts
A domestic T-shirt manufacturer that creates T-shirts with the superior techniques and meticulous care you'd expect from experienced Japanese craftsmen. At this event, a collection of T-shirts and sweatshirts will be available, featuring messages about "Tokyo" illustrated by Yatsui Ichiro, Terry Ito, MEGUMI, Yukos, and Da-iCE's Kudo Taiki.

<Kume Textile Industry>
Left: Yatsui Ichiro T-shirt 6,380 yen
"Where most friends in the world live"
Right: MEGUMI T-shirt 6,380 yen
"There is everything in Tokyo"
TOKIO HAT — Japan's first hat manufacturing company, established by Eiichi Shibusawa
TOKIO has been making high-quality hats for over 120 years since its founding HAT was founded in 1889 (Meiji 22) as Japan's first hat factory by Eiichi Shibusawa, a businessman who built the foundations of Japan's modern economic society. Later, in 1892 (Meiji 25), the Tokyo Hat Company was established, which became the cornerstone of the company's development and led to the blossoming of Japan's hat culture. We are reproducing the original model, updated for modern use.

<TOKIO HAT> Hat (two types: wool and rabbit) Wool: 25,300 yen Rabbit: 39,600 yen
THE CHARLIE TOKYO — A vintage shop that generates new discoveries, surprises, and curiosity
A second-hand clothing shop in Daitabashi, Tokyo, that carries out a wide range of products, including one-of-a-kind remade items, genre-less second-hand clothing, and selected items. Embroidery, remaking, printing, and sewing are all carried out in the permanent atelier. Remade T-shirts that have previously been sold at KISS, TOKYO will now be available.

THE CHARLIE TOKYO> Remake T-shirt 7,480 yen
Tailor Toyo - Pioneer of Souvenir Jackets
Souvenir jackets (sukajan) began shortly after the war, when US soldiers embroidered oriental patterns and the name of their unit or base onto their jackets to commemorate their time stationed in Japan. At the height of their commercialization as souvenirs in the 1950s, Tailor Toyo's predecessor company accounted for the majority of deliveries to US military bases. This time, we will be offering a selection of sukajan from the historic Tailor Toyo, selected by Chihara of "KISS, TOKYO".

Tailor Toyo Souvenir Jacket (Sukajan) ¥49,500
"ISETAN xtimes; KISS, TOKYO ~TOKYO DESIGN MEETING~" Event Summary
Dates: Wednesday, September 1st – Tuesday, September 14th, 2021
Venue: Isetan Shinjuku Main Building, 1st Floor, Isetan Leaf
https://www.mistore.jp/shopping/feature/women_f3/kisstokyo_isetanseed_w.html
Click here for the interview article:https://www.mistore.jp/shopping/feature/women_f2/isetanseed23_w.html
ISETAN Seed&Leaf instagram: @isetanseed_isetanleaf_shinjuku (https://www.instagram.com/isetanseed_isetanleaf_shinjuku/)
*All prices include tax.
*The event content may be changed or canceled due to unforeseen circumstances.
Click here for company press release details
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