Ray-Ban, a leading eyewear brand, is launching a capsule collection featuring legendary summer items.
The "True Blue" capsule collection is comprised of blue items that will bring a cool breeze to the hot summer. All iconic models feature blue lenses and clear blue frames, creating a cool look around the eyes while catching attention with their refreshing elegance. Featuring classic silhouettes, the "True Blue" capsule collection is a must-have item for summer 2021. Celebrating the timeless essence of Ray-Ban, this collection features iconic frames that evoke the brand's signature style. These include the striking Aviator, first introduced in 1937; the Wayfarer, launched in the 1950s and beloved by pop culture legends; the Inverness and Square 1973, whose oversized geometry and richly expressed individuality embodied the joyous, free-spirited spirit of the 1970s; and the Round and Wayfarer II, reissues from the 1980s archives. Each Ray-Ban icon boasts the clarity, contrast, durability (scratch-resistant), and premium crystal lenses. Ideal for any situation, the blue lenses provide true-to-life color and reduce eye strain.
TRUE BLUE Capsule Collection Items:
RB3025 – AVIATOR ¥23,980 (tax included)
Now one of the most iconic styles in the world, the Ray-Ban Aviator Classic was designed for US military fighter pilots in 1937. This timeless model combines styling befitting a top pilot with outstanding quality, performance and exceptional comfort.
RB3447 – ROUND 23,980 yen (tax included)
A classic style, this unisex metal model is a popular choice for its round crystal lenses and unique silhouette. It features curved brow bars, adjustable nose pads, and thin metal temples with plastic end tips for a comfortable fit that doesn't put strain on the ears.
RB2140 – WAYFARER ¥23,980 (tax included)
The Ray-Ban Original Wayfarer Classics is one of the most recognizable silhouettes in the history of sunglasses. First introduced in 1952, the Wayfarer became a favorite among celebrities, musicians, artists and other unique individuals. A signature style of sunglasses, the Original Wayfarer Classics has always made a statement.
RB2185 – WAYFARER II ¥23,980 (tax included)
These stylish frames retain the iconic Wayfarer silhouette. This model has been updated to suit the times, going back to its roots. With a slim acetate frame and slim temples, the Wayfarer II is a stylish piece.
RB1973 – SQUARE 1973 25,630 yen (tax included)
A legendary pair of sunglasses from Ray-Ban's historic archives has been reissued. Featuring iconic geometry, the Square 1973 retains the I-shaped silhouette of the original model. The acetate frame's oversized, square silhouette creates an eye-catching design.
RB2191 – INVERNESS 25,630 yen (tax included)
This Inverness model, carefully selected from the archives of the 1970s, has been reproduced with the same presence as the original. The name of this popular legendary model comes from the town in Scotland where the original model was released. The beautiful, edgy frame cutting makes these acetate sunglasses stand out and stand out even in a crowd.
This collection will be available exclusively at the official Ray-Ban online store from mid-August 2021.
About Ray-Ban:
Ray-Ban was born in 1937. The name Ray-Ban comes from the function of sunglasses themselves - to "block light." It all began in 1923 when a U.S. Army Air Force pilot requested the development of sunglasses that would protect his eyes from the glare and ultraviolet rays of the sun. Six years later, the "Aviator" was born, and the Ray-Ban brand was born when it was commercially available. The Aviator remains a classic style today, maintaining its original style since its inception. It has frequently appeared in music and film, becoming a cultural icon throughout the ages, never being swayed by any one trend and maintaining its unique style. Since supporting American pilots in their new venture 80 years ago, the brand has continued to exist as an authentic and free-spirited brand. Loved by many musicians and celebrities, it continues to be loved by many people around the world as a cutting-edge brand. Ray-Ban is part of the Luxottica Group.
https://www.ray-ban.com
Facebook.com/RayBan
Twitter.com/ray_ban
Instagram: @rayban
Click here for company press release details
The "True Blue" capsule collection is comprised of blue items that will bring a cool breeze to the hot summer. All iconic models feature blue lenses and clear blue frames, creating a cool look around the eyes while catching attention with their refreshing elegance. Featuring classic silhouettes, the "True Blue" capsule collection is a must-have item for summer 2021. Celebrating the timeless essence of Ray-Ban, this collection features iconic frames that evoke the brand's signature style. These include the striking Aviator, first introduced in 1937; the Wayfarer, launched in the 1950s and beloved by pop culture legends; the Inverness and Square 1973, whose oversized geometry and richly expressed individuality embodied the joyous, free-spirited spirit of the 1970s; and the Round and Wayfarer II, reissues from the 1980s archives. Each Ray-Ban icon boasts the clarity, contrast, durability (scratch-resistant), and premium crystal lenses. Ideal for any situation, the blue lenses provide true-to-life color and reduce eye strain.
TRUE BLUE Capsule Collection Items:
RB3025 – AVIATOR ¥23,980 (tax included)
Now one of the most iconic styles in the world, the Ray-Ban Aviator Classic was designed for US military fighter pilots in 1937. This timeless model combines styling befitting a top pilot with outstanding quality, performance and exceptional comfort.
RB3447 – ROUND 23,980 yen (tax included)
A classic style, this unisex metal model is a popular choice for its round crystal lenses and unique silhouette. It features curved brow bars, adjustable nose pads, and thin metal temples with plastic end tips for a comfortable fit that doesn't put strain on the ears.
RB2140 – WAYFARER ¥23,980 (tax included)
The Ray-Ban Original Wayfarer Classics is one of the most recognizable silhouettes in the history of sunglasses. First introduced in 1952, the Wayfarer became a favorite among celebrities, musicians, artists and other unique individuals. A signature style of sunglasses, the Original Wayfarer Classics has always made a statement.
RB2185 – WAYFARER II ¥23,980 (tax included)
These stylish frames retain the iconic Wayfarer silhouette. This model has been updated to suit the times, going back to its roots. With a slim acetate frame and slim temples, the Wayfarer II is a stylish piece.
RB1973 – SQUARE 1973 25,630 yen (tax included)
A legendary pair of sunglasses from Ray-Ban's historic archives has been reissued. Featuring iconic geometry, the Square 1973 retains the I-shaped silhouette of the original model. The acetate frame's oversized, square silhouette creates an eye-catching design.
RB2191 – INVERNESS 25,630 yen (tax included)
This Inverness model, carefully selected from the archives of the 1970s, has been reproduced with the same presence as the original. The name of this popular legendary model comes from the town in Scotland where the original model was released. The beautiful, edgy frame cutting makes these acetate sunglasses stand out and stand out even in a crowd.
This collection will be available exclusively at the official Ray-Ban online store from mid-August 2021.
About Ray-Ban:
Ray-Ban was born in 1937. The name Ray-Ban comes from the function of sunglasses themselves - to "block light." It all began in 1923 when a U.S. Army Air Force pilot requested the development of sunglasses that would protect his eyes from the glare and ultraviolet rays of the sun. Six years later, the "Aviator" was born, and the Ray-Ban brand was born when it was commercially available. The Aviator remains a classic style today, maintaining its original style since its inception. It has frequently appeared in music and film, becoming a cultural icon throughout the ages, never being swayed by any one trend and maintaining its unique style. Since supporting American pilots in their new venture 80 years ago, the brand has continued to exist as an authentic and free-spirited brand. Loved by many musicians and celebrities, it continues to be loved by many people around the world as a cutting-edge brand. Ray-Ban is part of the Luxottica Group.
https://www.ray-ban.com
Facebook.com/RayBan
Twitter.com/ray_ban
Instagram: @rayban
Click here for company press release details
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