On July 30, 2021, Ralph Lauren's first skateboard ramps, Japan's first, will debut on the garden terrace of the limited-time concept store, Ralph Lauren Ginza.

Ralph Lauren Ginza is the world's newest concept store, changing its concept every month and boasting a luxurious, open, and brightly lit space. This skateboard ramp, which will appear on the garden terrace of Ralph Lauren Ginza, expresses the world of Ralph Lauren's activewear line, POLO SPORT, with its bold colors and eye-catching graphics. The ramps will be available in two sizes.
(Large: Height 1520 x Width 3660 x Length 7500mm / Small: Height 790 x Width 2710 x Length 6480mm)


The special ramp will be open exclusively to the RL SKATEBOARD SCHOOL for Kids, a skateboarding school for children aged 5 to elementary school age, on Fridays, Saturdays, and Sundays from August 6th to August 31st. Lessons are available from instructors including professional skaters. Why not create some summer memories in a playful space where you can fully experience the world of Ralph Lauren? RL SKATEBOARD SCHOOL for Kids
Period: Friday, August 6th to Tuesday, August 31st. Open Fridays, Saturdays, and Sundays only.
Time: 5:00 PM - 7:00 PM.
Capacity: 10 people per session.
How to participate: Advance reservations are required on a first-come, first-served basis via the official Ralph Lauren Ginza LINE account.
*Please make your reservation via the official Ralph Lauren Ginza LINE account after reading the notes on the reservation screen.
*Use of the skateboard ramp is limited to children of skateboard school participants.
*The event will be held in an outdoor open space, with sufficient COVID-19 prevention measures in place.

Collaboration with artist RYUJI KAMIYAMA
Special content will also be available to coincide with this event. RYUJI KAMIYAMA began his career as a graphic designer and has been active as an artist since 2003. He has attracted attention worldwide for his original creations and is also a skateboarder. He will be unveiling a skateboard deck specially designed for the skateboard school. Special limited edition stickers will also be available.


Exclusive digital content “POLO BEAR In the House”
To commemorate the launch of the skateboard ramp, a new Polo Bear will appear in the special AR content “POLO BEAR In the House”, which can only be enjoyed at the Ginza store. A skateboard version of "POLO BEAR In the House," the immensely popular AR content that can be enjoyed in-store since the grand opening of "Ralph Lauren Ginza," will be joining the lineup for a limited time. With a photogenic skateboard ramp as the backdrop, you can now enjoy taking photos with Polo Bear, who rides his skateboard with perfect "skateboard style." Don't miss this opportunity.

This content is exclusive to the store and can be experienced in-store by friending the official "Ralph Lauren Ginza" LINE account.


Polo Bear Skateboard Sticker
During the skateboard ramp installation period, customers who purchase products at Ralph Lauren Ginza will receive an attractive special sticker featuring Polo Bear wearing Ralph Lauren's iconic polo shirt and actively enjoying a skateboard, on a first-come, first-served basis.


Ralph's Coffee Ginza Adds Kids-Friendly Strawberry Shake to its Exclusive Menu
From July 30th to August 31st, Ralph's Coffee inside Ralph Lauren Ginza will be offering the Strawberry Shake as a limited-time menu item for children to enjoy during their summer vacation. This healthy, milky shake combines fruity Boiron strawberry puree with soy milk and vanilla ice cream. Enjoy the perfect summer sweet treat with chocolate sauce, a hit with adults and children alike, and Ralph's Coffee's signature brownie topped with ice cream.


*Limited drinks for kids are in limited quantities and may be sold out once they are gone.

In August, when summer is in full swing, come to Ralph Lauren Ginza to not only enjoy shopping but also the fun content and skateboard ramp that will add color to this summer, all under the sun with your family.

▼To make reservations for skateboarding school and find out more about Ralph Lauren Ginza, visit the official Ralph Lauren Ginza LINE account here
https://lin.ee/WCpXBlR

▼Click here for the Ralph Lauren Ginza special page
https://www.ralphlauren.co.jp/contents/stores/ginza/

Store Overview
Name: Ralph Lauren Ginza
Opening date: Friday, July 2, 2021
Address: 104-0061 2-6-3 Ginza, Chuo-ku, Tokyo
Business Hours: 11:00-19:00
(During the skateboarding school period from August 6th to 31st, Ralph's Coffee Cafe Terrace will be open until 4:30 PM on Fridays, Saturdays, and Sundays. Please continue to use the cafe space inside the store during business hours.)



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