Reebok's "Instapump Fury" women's version is now customizable. Celebrities like Tina Tamaki are featured as models.

Aug 28, 2015

YourReebok, the online customization service that lets you create your own Reebok shoes, has been updated. Starting August 27th, a special website has been releasing exclusive customizations of celebrity-created models. YourReebok, a shoe customization service exclusive to the Reebok online shop, launched in the US in 2010. Customers can freely customize various parts, including the upper, lining, and outsole, using their preferred materials and colors to create a one-of-a-kind pair of shoes. It launched in Japan in 2012. With this update, women's sizes ranging from 21.5 to 23.5 cm have been added to the iconic Reebok CLASSIC shoe, the Instapump Fury, which previously only offered customizable models starting at 24.5 cm. Additionally, the service is now also available on smartphones. To celebrate this upgrade, a special page will be open from August 27th to September 30th to showcase custom Instapump Fury models created by six female talents, including brand ambassador Tina Tamaki, the all-girl band SCANDAL, and Morning Musume alumna Ai Takahashi. Tina Tamaki created the Instapump Fury using suede for a dark overall look, adding cuteness with pink and a more mature touch with navy. Commenting on the customization, she said, "When I see sneakers in the store, there are times when I wish this part was more like this. I was hesitant to choose the color myself, but in the end, I was able to create sneakers that I love!"
HEW
  • Tina Tamaki's customized "Instapump Fury"
  • Your Reebok, the online customization service that lets you create your own Reebok shoes, has been updated
  • SCANDAL's customized "Instapump Fury"
  • Ai Takahashi's customized "Instapump Fury"
  • DAOKO's customized Instapump Fury
  • Mikako Chinen's customized "Instapump Fury"
  • Tina Tamaki
  • SCANDAL
  • SCANDAL's HARUNA
  • MAMI from SCANDAL
  • Rina from SCANDAL
  • Tomomi from SCANDAL
  • Ai Takahashi
  • DAOKO
  • Mikako Chinen
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