MILKFED., a brand founded in 1995 by film director Sofia Coppola and her childhood friend, designer Stephanie Hyman, will release anniversary items in late October to commemorate its 20th anniversary.

MILKFED. is a brand based on the concept of "California cool," offering a variety of items designed with the image of simple, friend-friendly clothing that is inspired by the relaxed, warm climate and also focuses on art and culture.

The image visuals were created by Stephanie Hyman's sister, Leslie Hyman. The brand is growing with the help of friends, including her close friend, art designer and illustrator Geoff McFedridge, and skateboarder Mark Gonzales, one of the architects of street fashion culture, who created the T-shirt graphics. The brand opened its first shop, "HEAVEN27 TOKYO," on the second floor of Shibuya Parco Part 3 in 1997, and opened a store in Los Angeles in 1999. It also participated in the "Tokyo Girls Collection" for the first time in 2006. It has also collaborated with brands such as Reebok and Nike, as well as Disney and Kiki & Lala. The lineup of items being released to commemorate its 20th anniversary includes a T-shirt with a reprinted "oui" logo (4,500 yen), a high-neck knit (12,000 yen), a menswear-inspired coach jacket (12,000 yen), and a sweatshirt (10,000 yen). Other accessories include hats (2,800 yen), piggy banks (2,000 yen), and lighters (300 yen).