ANREALAGE has released the AR app "ANREALAGE_AR3," used in their SS17 collection, for free to the general public.

The SS17 collection featured a wide variety of items with innovative designs, featuring small patterns scattered all over the items and text printed on the chest and other areas, all shrouded in black. When you hold the newly released app over an item, the black coverings on the items disappear one by one, accompanied by a mysterious sound, revealing motifs that were previously invisible. The app can be experienced not only with the actual items, but also with look images and videos displayed on a monitor.

The app was developed by Tomo Kawada of AR Sankyodai. The sound direction for the mysterious sounds that can be heard was handled by Ichiro Yamaguchi of Sakanaction.