LOEWE is hosting the "LOEWE Special Pop-Up Store" at the Isetan Shinjuku Main Handbag Building until October 11th, an event focusing on the iconic "Amazona" bag.

The "Amazona Multiplication," arguably the most innovative model in the series' history, debuted in the 2016 Autumn/Winter collection. The latest model features a playful design in which multiple Amazonas appear to overlap, creating an optical illusion. To commemorate the opening of the pop-up store, the "Amazona Multiplication 28" (359,640 yen) in an olive green colorway exclusive to Isetan Mitsukoshi will be available.

Also available is the new "Joyce" bag (348,840 yen), also introduced in the 2016 Autumn/Winter collection. Its smooth, rounded shape and jewelry-inspired metal details make it a striking bag.