adidas Japan Co., Ltd. is pleased to announce STELLASHINE, the first piece in the adidas by Stella McCartney Fall/Winter 2021 collection. Pushing the boundaries of sustainable style, adidas and Stella McCartney collaborate to create a sporty-luxe collection. Bringing a playful touch to performance wear, the collection features a new metallic performance fabric in futuristic colors. Each piece is crafted in part from recycled metallic materials.
http://adidas.jp/adidasbystellamccartney
The collection will be available from August 5, 2021, at adidas stores, the adidas app, the adidas online shop and select adidas retailers. It will also be available in Stella McCartney stores and the official Stella McCartney online store.
The collection is designed to suit a variety of sporting movements, from running to rollerblading. Highlights from the collection include a metallic crop top with matching tights and a lightweight, oversized TruePace jacket in metallic silver. As part of the "WATCH US MOVE" campaign, launched earlier this year to celebrate and support women and promote a more inclusive world in sport, adidas by Stella McCartney continues to champion creators and activists who, through their beliefs and actions, have and continue to break down barriers and stereotypes. Each STELLASHINE collaborator is breaking the mold and empowering their communities by creating positive change.
[About STELLASHINE collaborators]
Oumi Janta
Following on from previous campaigns, this time we have once again collaborated with the next generation of creators and activists, shining the spotlight on them. The platform for the Fall/Winter 2021 campaign was entrusted to roller skater and Jam Skate Club founder Oumi Janta and model and artist Anutida Projpech. The campaign visuals, set against the backdrop of Berlin's daytime and nighttime scenes, showcase the playful and stylish performance pieces. Celebrating a variety of physical movements, from roller skating to running, the campaign highlights the physical and mental benefits of sport, as well as the versatility of performance wear and the energetic spark of the collection. Bringing it all together in art is renowned London-based contemporary visual artist Jaz Grant, who connects themes of rebellion and joy through her hand-cut pieces that evoke raw emotion and support the Black community. For this collection, Jaz collaborated with the photographer to develop ideas and concepts, focusing on color distortion and texture within sharp, body-focused shots. The images are then printed and a unique method is used to create unique collages and layered montages, capturing the energy of Oumi and Anutida's movement.
[STELLASHINE Technology]
Anutida Proipetch
[Comment from Stella McCartney]
"In creating this collection, we wanted to give the next generation of changemakers the opportunity to express themselves through bold looks. Not only did we want to blend high fashion with performance, but we also wanted to offer styles made with innovative materials like Primegreen, part of adidas' high-performance recycled fabric range. Sport and movement can take many forms, so we wanted to create looks that could cater to a variety of needs, from the studio to the street.
It's so inspiring to give activists at the forefront of art and culture another platform to share their work. Oumi and Anutida are the perfect cast members to celebrate the expressive nature of this collection, while Jazz brings it all together with unique hand-cut visuals that perfectly capture the energy, creativity and individuality of the next generation of changemakers."
[STELLASHINE Product Lineup]
●TRUEPACE Metallic Running Jacket: ¥27,500 (tax included)
Item number: GU1607, Color: Silver Metallic/Black
This lightweight jacket features a striking rose and silver color scheme, a sleek, oversized silhouette, and a glossy finish, making it a must-have addition to your everyday wardrobe. The outer fabric is made from 100% recycled polyester and is lined with mesh for enhanced airflow. A slit at the back allows for excellent ventilation. The relaxed fit keeps you free to move freely. The bungee-adjustable hood is perfect for drizzling rain or strong winds in the city. This jacket is made from PRIMEGREEN, part of a series of high-performance recycled materials.
●SHINE CROP: 9,900 yen (tax included)
Item number: GU1614, Color: Copper metallic/Soft powder
Featuring a "second skin" feel, this metallic crop top is the perfect blend of high fashion and high performance. It offers support and a stylish look for a variety of workouts. Plus, it features AERO.READY technology and an innovative design to help athletes stay dry.
●Shiny Training Tights: 16,500 yen (tax included)
Item number: GU1581, Color: Silver Metallic/Black
Striking the perfect balance between function and style, these stylish, high-fashion performance tights are designed to fit snugly to keep your core engaged during any workout, from HIIT to running to Pilates. They're made from PRIMEGREEN, a high-performance recycled material, and feature AERO.READY technology to keep athletes dry during exercise.
●ULTRABOOST 21: 28,600 yen (tax included)
Item number: FZ3044, Color: Footwear White/Core Black/Vivid Red
The adidas by Stella McCartney ULTRABOOST 21 supports athletes with every step. This shoe balances style and functionality. Featuring a stylish metallic upper and a highly responsive BOOST midsole, it provides a comfortable fit no matter what pace you run at. Crafted in PRIMEGREEN, this shoe features an upper made from 50% recycled materials.
*Prices listed are the in-store retail prices.
[Stores stocking STELLASHINE]
Stores stocking the full collection
adidas Brand Center RAYARD MIYASHITA PARK
adidas Brand Core Store Ginza
adidas Online Shop http://adidas.jp/adidasbystellamccartney
adidas App https://shop.adidas.jp/mobileapps/
Stores stocking some products
adidas Brand Center Shibuya, Shinjuku
adidas Brand Core Store Ginza, Harajuku, Ikebukuro, Kichijoji, Roppongi Hills, Aqua City Odaiba, Sapporo,
Nagoya, Kyoto, Osaka, Sannomiya Zero Gate, Fukuoka
https://shop.adidas.jp/stores/article/2021071502/
Other adidas stores nationwide
A "Shopping Concierge Service" is currently available in some stores, where you can consult about styling, sizing, fitting, etc.
An adidas specialist will suggest items that suit your needs.
https://shop.adidas.jp/stores/article/2021071503/
Stella McCartney Store Shibuya Scramble Square
Stella McCartney Official Online Store https://www.stellamccartney.com
(C)2021 adidas Japan K.K. adidas and the Badge of Sport are registered trademarks of adidas.
Contact for general customer inquiries
adidas Customer Service TEL: 0570-033-033 Business hours: Mon-Fri 9:30-18:00
*Call charges are the responsibility of the customer. Thank you for your understanding.
*Calls are recorded to improve quality.
Click here for company press release details
http://adidas.jp/adidasbystellamccartney
The collection will be available from August 5, 2021, at adidas stores, the adidas app, the adidas online shop and select adidas retailers. It will also be available in Stella McCartney stores and the official Stella McCartney online store.
The collection is designed to suit a variety of sporting movements, from running to rollerblading. Highlights from the collection include a metallic crop top with matching tights and a lightweight, oversized TruePace jacket in metallic silver. As part of the "WATCH US MOVE" campaign, launched earlier this year to celebrate and support women and promote a more inclusive world in sport, adidas by Stella McCartney continues to champion creators and activists who, through their beliefs and actions, have and continue to break down barriers and stereotypes. Each STELLASHINE collaborator is breaking the mold and empowering their communities by creating positive change.
[About STELLASHINE collaborators]
Oumi JantaFollowing on from previous campaigns, this time we have once again collaborated with the next generation of creators and activists, shining the spotlight on them. The platform for the Fall/Winter 2021 campaign was entrusted to roller skater and Jam Skate Club founder Oumi Janta and model and artist Anutida Projpech. The campaign visuals, set against the backdrop of Berlin's daytime and nighttime scenes, showcase the playful and stylish performance pieces. Celebrating a variety of physical movements, from roller skating to running, the campaign highlights the physical and mental benefits of sport, as well as the versatility of performance wear and the energetic spark of the collection. Bringing it all together in art is renowned London-based contemporary visual artist Jaz Grant, who connects themes of rebellion and joy through her hand-cut pieces that evoke raw emotion and support the Black community. For this collection, Jaz collaborated with the photographer to develop ideas and concepts, focusing on color distortion and texture within sharp, body-focused shots. The images are then printed and a unique method is used to create unique collages and layered montages, capturing the energy of Oumi and Anutida's movement.
[STELLASHINE Technology]
Anutida Proipetch [Comment from Stella McCartney]
"In creating this collection, we wanted to give the next generation of changemakers the opportunity to express themselves through bold looks. Not only did we want to blend high fashion with performance, but we also wanted to offer styles made with innovative materials like Primegreen, part of adidas' high-performance recycled fabric range. Sport and movement can take many forms, so we wanted to create looks that could cater to a variety of needs, from the studio to the street.
It's so inspiring to give activists at the forefront of art and culture another platform to share their work. Oumi and Anutida are the perfect cast members to celebrate the expressive nature of this collection, while Jazz brings it all together with unique hand-cut visuals that perfectly capture the energy, creativity and individuality of the next generation of changemakers."
[STELLASHINE Product Lineup]
●TRUEPACE Metallic Running Jacket: ¥27,500 (tax included)
Item number: GU1607, Color: Silver Metallic/Black
This lightweight jacket features a striking rose and silver color scheme, a sleek, oversized silhouette, and a glossy finish, making it a must-have addition to your everyday wardrobe. The outer fabric is made from 100% recycled polyester and is lined with mesh for enhanced airflow. A slit at the back allows for excellent ventilation. The relaxed fit keeps you free to move freely. The bungee-adjustable hood is perfect for drizzling rain or strong winds in the city. This jacket is made from PRIMEGREEN, part of a series of high-performance recycled materials.
●SHINE CROP: 9,900 yen (tax included)
Item number: GU1614, Color: Copper metallic/Soft powder
Featuring a "second skin" feel, this metallic crop top is the perfect blend of high fashion and high performance. It offers support and a stylish look for a variety of workouts. Plus, it features AERO.READY technology and an innovative design to help athletes stay dry.
●Shiny Training Tights: 16,500 yen (tax included)
Item number: GU1581, Color: Silver Metallic/Black
Striking the perfect balance between function and style, these stylish, high-fashion performance tights are designed to fit snugly to keep your core engaged during any workout, from HIIT to running to Pilates. They're made from PRIMEGREEN, a high-performance recycled material, and feature AERO.READY technology to keep athletes dry during exercise.
●ULTRABOOST 21: 28,600 yen (tax included)
Item number: FZ3044, Color: Footwear White/Core Black/Vivid Red
The adidas by Stella McCartney ULTRABOOST 21 supports athletes with every step. This shoe balances style and functionality. Featuring a stylish metallic upper and a highly responsive BOOST midsole, it provides a comfortable fit no matter what pace you run at. Crafted in PRIMEGREEN, this shoe features an upper made from 50% recycled materials.
*Prices listed are the in-store retail prices.
[Stores stocking STELLASHINE]
Stores stocking the full collection
adidas Brand Center RAYARD MIYASHITA PARK
adidas Brand Core Store Ginza
adidas Online Shop http://adidas.jp/adidasbystellamccartney
adidas App https://shop.adidas.jp/mobileapps/
Stores stocking some products
adidas Brand Center Shibuya, Shinjuku
adidas Brand Core Store Ginza, Harajuku, Ikebukuro, Kichijoji, Roppongi Hills, Aqua City Odaiba, Sapporo,
Nagoya, Kyoto, Osaka, Sannomiya Zero Gate, Fukuoka
https://shop.adidas.jp/stores/article/2021071502/
Other adidas stores nationwide
A "Shopping Concierge Service" is currently available in some stores, where you can consult about styling, sizing, fitting, etc.
An adidas specialist will suggest items that suit your needs.
https://shop.adidas.jp/stores/article/2021071503/
Stella McCartney Store Shibuya Scramble Square
Stella McCartney Official Online Store https://www.stellamccartney.com
(C)2021 adidas Japan K.K. adidas and the Badge of Sport are registered trademarks of adidas.
Contact for general customer inquiries
adidas Customer Service TEL: 0570-033-033 Business hours: Mon-Fri 9:30-18:00
*Call charges are the responsibility of the customer. Thank you for your understanding.
*Calls are recorded to improve quality.
Click here for company press release details
The press releases published in this article are provided by PR TIMES Inc. and are published in their original form. FASHION HEADLINE does not endorse the products or services featured, nor does it guarantee the content of the press releases. For inquiries regarding the content of this article, please contact PR TIMES Inc. (https://prtimes.jp/) directly.
