Isetan Shinjuku will be launching a project with Mame Kurogouchi for the 2021 Fall/Winter season. This season will see three pop-up events, the sale of items exclusive to Isetan Mitsukoshi, and the launch of the "Isetan-style Mame Guide" series on the Isetan Mitsukoshi online store.
Isetan Shinjuku began carrying Mame Kurogouchi in the 2011 Fall/Winter season and has supported the brand as it has grown into a beloved brand. The first pop-up event for the project will be the "Mame Kurogouchi 2021 Pre Fall Collection POP UP," which will be held from July 28th at Re-Style on the 3rd floor of the Isetan Shinjuku Main Building, showcasing a rich lineup of Mitsukoshi Isetan exclusive items and the 2021 Pre Fall Collection. The "Mame Kurogouchi 2021 Fall Winter Collection POP UP" will be held in September, followed by a capsule collection pop-up event in November.
Main visual:
Photographer Aoki Shuno (W TOKYO)
Stylist Takahashi Mayu
Hair & Makeup Iwata Mika (mod’s hair)
" 2021 Pre Fall Collection POP UP" 4 items exclusive to Isetan Mitsukoshi
▲ Dress 64,900 yen
A dress with a classic I-line style and lace and textile accents. The delicate river lace on the voluminous cuffs creates a beautiful silhouette for the hands, while the soft cut at the chest is characteristic of the brand. Slits on both sides add a sensual accent to the outfit.
▲ Dress 44,000 yen
While the pattern that flatters the body and the sensual cut at the chest remain, the jersey material allows for a casual look. The fitted silhouette that drapes from the waist to the hem makes this an iconic piece that combines a relaxed mood with femininity.
▲ Left: Cardigan 44,000 yen / Right: Knit vest 27,500 yen
A cardigan and knit vest with a short length that is characteristic of and a feminine, rounded silhouette. By layering a semi-transparent motif on top of the paisley-patterned jacquard and using a triple-layered knitting structure, we have expressed an ambiguous beauty like a world seen through frosted glass.
*Notice regarding product sales
https://www.mistore.jp/store/shinjuku/shops/women/restyle/shopnews_list/shopnews0991.html
The Mitsukoshi Isetan Online Store has launched a serialized article series, "Isetan-style Mini Guide."
The Mitsukoshi Isetan Online Store will begin serializing "Isetan-style Mame Guide," in which Mame guides will share their personal love for Mame in a serialized format. In Vol. 1, five guides will style their own "My Mame Collection" from their own wardrobes with the 2021 Pre-Fall collection, suggesting ways to wear "Mame Kurogouchi" that are full of your own unique personality.
"Isetan Style Mame Guide"
https://www.mistore.jp/shopping/feature/women_f2/restyle_mame_4_w.html
◆information◆
＜Mame Kurogouchi＞ 2021 Pre-Fall Collection POP-UP
Wednesday, July 28th - Tuesday, August 3rd
Isetan Shinjuku Main Building 3rd Floor Center Park/Promotion
*The Mame Kurogouchi 2021 Pre-Fall Collection will be available for pre-sale at the Mitsukoshi Isetan Online Store from 10:00 AM on Saturday, July 24th.
*All prices include tax.
Click here for company press release details
Isetan Shinjuku began carrying Mame Kurogouchi in the 2011 Fall/Winter season and has supported the brand as it has grown into a beloved brand. The first pop-up event for the project will be the "Mame Kurogouchi 2021 Pre Fall Collection POP UP," which will be held from July 28th at Re-Style on the 3rd floor of the Isetan Shinjuku Main Building, showcasing a rich lineup of Mitsukoshi Isetan exclusive items and the 2021 Pre Fall Collection. The "Mame Kurogouchi 2021 Fall Winter Collection POP UP" will be held in September, followed by a capsule collection pop-up event in November.
Main visual:
Photographer Aoki Shuno (W TOKYO)
Stylist Takahashi Mayu
Hair & Makeup Iwata Mika (mod’s hair)
"
▲
A dress with a classic I-line style and lace and textile accents. The delicate river lace on the voluminous cuffs creates a beautiful silhouette for the hands, while the soft cut at the chest is characteristic of the brand. Slits on both sides add a sensual accent to the outfit.
▲
While the pattern that flatters the body and the sensual cut at the chest remain, the jersey material allows for a casual look. The fitted silhouette that drapes from the waist to the hem makes this an iconic piece that combines a relaxed mood with femininity.
▲
A cardigan and knit vest with a short length that is characteristic of
*Notice regarding product sales
https://www.mistore.jp/store/shinjuku/shops/women/restyle/shopnews_list/shopnews0991.html
The Mitsukoshi Isetan Online Store has launched a serialized article series, "Isetan-style Mini Guide."
The Mitsukoshi Isetan Online Store will begin serializing "Isetan-style Mame Guide," in which Mame guides will share their personal love for Mame in a serialized format. In Vol. 1, five guides will style their own "My Mame Collection" from their own wardrobes with the 2021 Pre-Fall collection, suggesting ways to wear "Mame Kurogouchi" that are full of your own unique personality.
"Isetan Style Mame Guide"
https://www.mistore.jp/shopping/feature/women_f2/restyle_mame_4_w.html
◆information◆
＜Mame Kurogouchi＞ 2021 Pre-Fall Collection POP-UP
Wednesday, July 28th - Tuesday, August 3rd
Isetan Shinjuku Main Building 3rd Floor Center Park/Promotion
*The Mame Kurogouchi 2021 Pre-Fall Collection will be available for pre-sale at the Mitsukoshi Isetan Online Store from 10:00 AM on Saturday, July 24th.
*All prices include tax.
Click here for company press release details
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