photo credit_Casper Sejersen *There has been a change in the shoe strap specifications
FENDI, a luxury brand representing Rome, Italy, will launch "FENDI FIRST," a new bag and shoe collection that attracted particular attention on the runway, at its Fall/Winter 2021-22 women's collection. Marking the debut of new Artistic Director Kim Jones' ready-to-wear collection, the birth of "FENDI FIRST" marks a new chapter in the Maison's accessories history, carrying on its tradition while continuing to evolve for the future. The Fendi First shoe is a reimagined take on the cantilever heel shape first introduced in the Spring/Summer 2000 women's collection. The heel of this architectural mule features an upside-down "F" letter, paying homage to Fendi's signature blend of form and function. Balancing graphic minimalism with sophisticated luxury, the shoe is crafted from lustrous leather and soft shearling, with a gold metallic heel adding a touch of luxury. The irresistible concept of the Fendi First bag sets a bold tone for a new beginning, featuring a soft clutch frame with the Maison's "F" letter at an angle. Subtly and instantly recognizable, the bag explores unconventionality through the lens of modernity, with a distinctive Fendi twist. The bag is available in a wide variety of materials, including soft nappa leather, python, mink fur, shearling, and flannel woven with the Karligraphy monogram. It comes in two sizes, medium and small, perfect for carrying all your essentials. It can be used as a clutch bag or as a shoulder bag with the detachable strap.

- Model's bag: "Fendi First Small," ¥302,500
- Gold chain strap "Strap You," sold separately, ¥121,000
- "Fendi First" shoes, ¥187,000
*All prices include tax. Estimated release date: mid-July 2021


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