© Courtesy of Burberry_Danko Steiner

"For our third TB Summer Monogram collection, it was important to balance the brand's heritage with a constant desire for evolution and newness. The collection embodies the upbeat vibe of summer and the excitement and momentum of what's next. When I conceived the campaign, I knew who better to epitomize this enduring quality than my incredible friend Naomi Campbell. Naomi embodies not only timeless classicism but also the vitality of summer with her exceptional energy and beauty."

Riccardo Tisci, Chief Creative Officer, Burberry

Burberry has unveiled its new TB Summer Monogram collection, designed by Riccardo Tisci. The campaign stars Naomi Campbell, capturing the optimism and summer spirit of the new season.

The campaign explores Burberry's house code of duality, blending modern CGI technology with classic photography to depict an adventure between different worlds. Photographed by Danko Steiner, the images capture Naomi's unique and powerful presence on set, while her reflections in the water offer a minimalist interpretation of a reinterpreted coastal landscape. Visual artist Frederick Heyman also created a campaign video featuring CGI images of Naomi Campbell, transforming her beautiful, powerful, and relaxed photography into a dreamlike digital world. The campaign featured a beautiful mix of natural and mechanical elements, with shell sculptures emerging from a re-created seaside environment. Futuristic and harmonious, combining serenity and adventure, this version evokes dreaming, discovery and daring to exceed expectations.

© Courtesy of Burberry_Frederik Heyman

"Working with Riccardo is wonderful because he always has a unique vision and brings out new sides of me and my potential. I've always felt honored to collaborate with Burberry. Appearing in their campaigns makes me feel like I'm representing my country, as they've been an iconic British brand since 1856. I believe British style and attitude are always trendsetting. It's not just about the clothes you wear, it's about how you live your life."

Naomi Campbell

To create this campaign, Riccardo Tisci collaborated with an incredible creative team: photographer Danko Steiner, stylist Catherine Baba, makeup artist Adam Fleischhauer, and hairstylist Jawara. He also collaborated with visual artist Frederik Heyman to bring the unique CG world to life.

Paying homage to the brand's founder, Thomas Burberry, the bold TB monogram is available in new summer-inspired colors: cobalt blue, deep royal blue, and mid-gray. The collection features lightweight, summery pieces printed with the Thomas Burberry monogram. The new TB Summer Monogram collection is available now on the Burberry online store and will be available in select Burberry stores nationwide from July 16th.

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