The Isetan Shinjuku store, including the Main Building and Men's Building, is hosting the "Isetan Bridal Fair" for couples on the way until August 29th. The Isetan Bride, a total bridal support shop located on the 7th floor of the Main Building, is providing enhanced support for wedding preparations, the prologue to the wedding ceremony. Isetan Bride offers comprehensive bridal services, including dresses from brands like KEITAMARUYAMA and VIKTOR&ROLF, matching bouquets, accessories, and ring pillows. It also offers basic services like venue introductions, engagement gifts, and wedding favors. From August 17th to 22nd, a Vera Wang wedding dress sale will be held. Until September 30th, special plans will be available in collaboration with four hotels, including the Imperial Hotel Tokyo and the Hotel Okura Tokyo. From the 17th to the 29th, the Jewelry & Watches/Jewelry Promotion section on the 4th floor of the Main Building will feature 0.5 to 1.0 carat engagement rings from high jeweler GRAFF, imported from the UK. One couple who sign a contract during the promotion period will be chosen by lottery to receive a 100 million yen "Royal Brand Tiara" for their wedding ceremony. At 2:00 PM and 4:00 PM on the 20th, models wearing GRAFF diamond jewelry will be walking down the aisles on the 2nd, 3rd, 4th, and 7th floors of the Main Building. The Accessories/Bridal Designers section on the 1st floor of the Main Building will be showcasing the newly debuted Isetan Mitsukoshi bridal jewelry for the first time. Engagement rings (starting at 200,000 yen) and half eternity rings (starting at 150,000 yen) with simple and delicate designs made from platinum, which is more scratch-resistant than usual, are available for order.
In addition, from 11:00 to 18:00 on August 27th and 28th, a special bridal event called "Pre-bridal Experience to Encourage Your Bride," where guests can experience a variety of pre-wedding experiences, from dresses and wedding favors to wedding venues and planning, will be held in the banquet room on the 7th floor of the main building. At 13:00 and 15:00 on the 27th, 10 couples (20 people) can choose their sweets while tasting them from six brands that are popular as wedding sweets at Isetan Shinjuku, including Fika, Sébastien Bouillet Fascination, and Demel.
From 11:00 to 12:00 on the 28th, guests can experience "Photo Flight," a next-generation live photo album that allows them to easily project photos taken with their smartphones or from their photo library onto a screen during the wedding reception or after-party. From 3:00 PM to 5:30 PM on the 28th, Yasuko Kinoshita will be holding a bouquet workshop (¥21,000 including materials, limited to 10 people) on bouquets suitable for various occasions such as weddings, pre-wedding photo shoots, and gifts. From 1:00 PM to 6:00 PM each day, Kotomi Ishikawa will be holding workshops on ring pillows, welcome boards, welcome wreaths, flower crowns, and more (prices start from ¥15,000 per item). Also available are free hand care services (approximately 30 minutes per person, reservations required by the day before, direct phone number: 03-3350-1621) and bridal beauty consultations from the estheticians at Clé de Peau Beauté Salon from 11:00 AM to 6:00 PM each day, as well as a corner where you can order your own original wedding shoes from shoe designer Akira Osaki's Boutique OSAKI (only the order fee is free during the period). Depending on the time of the event, you might even have a chance to meet the designer himself!
