Tiffany & Co. will open its first bridal boutique, the Tiffany Ginza Bridal Boutique (2-8-12 Ginza, Chuo-ku, Tokyo), in Tokyo's Ginza district on July 29th. Located close to the Tiffany Ginza flagship store on Ginza Chuo-dori, the boutique is the brand's first bridal specialty store. The new store design offers a clean, fresh space perfect for wedding-planning couples to select bridal items. The soft white entrance hall features a reception desk. The walls are adorned with artwork evoking an elegant and sophisticated aesthetic, including portraits of couples, the New York cityscape, and the flagship store on Fifth Avenue. Additionally, the Tiffany blue glass walls on both sides of the entrance are designed to highlight Tiffany's traditional wheatleaf pattern. Upon entering the store, guests are greeted by a dazzling chandelier designed by a New York-based artist with a magnolia flower motif. Seven waiting tables radiate from a central circular display case. A dedicated staff member guides guests to their table, offering a welcome drink and chocolates bearing the Tiffany logo. A display case is embedded in the table, displaying Tiffany's signature engagement ring collection. The staff member then pulls out a gray box, containing a sparkling selection of engagement and wedding rings. Guests can select their preferred rings from several options upon reservation. Each couple can spend approximately two hours carefully consulting with the staff to select their special ring. Guests can savor the special atmosphere and luxurious hospitality of the staff until they finally bring home the rings they'll cherish forever, wrapped in a Tiffany blue shopping bag. This experience is also recommended for special occasions such as wedding anniversaries.