Backes & Strauss, the world's oldest diamond maison, is pleased to present the Vitesse Collection in partnership with HRH Prince Michael of Kent.
https://youtu.be/4GKMmNmabQo
Inspired by HRH The Princess's lifelong passion and knowledge of the plight of cheetahs across the African continent, this limited edition watch showcases Backes & Strauss' ingenuity, with a portion of proceeds donated to cheetah conservation efforts.
"Time is of the essence in protecting the world's remaining cheetahs. Currently, there are approximately 7,000 cheetahs left, and their numbers are declining," Her Royal Highness said in making the announcement.
"I am particularly excited about this partnership as it will raise awareness of this issue and benefit the Endangered Species Centre in South Africa and the Cheetah Conservation Fund in Namibia."
Her Royal Highness's interest in cheetahs dates back to her childhood in Mozambique, where she personally raised an orphaned cub named Vitesse. She then taught Vitesse how to survive on her own in the wild and released him back into the wild.
Her Royal Highness the Princess Diana's autobiographical book, "A Cheetah's Tale," published in 2017, draws on this experience and explores the incredible bond between animals and humans. Her Royal Highness is also currently a Royal Patron of both of these public interest organizations.
"This partnership with Her Royal Highness the Princess Diana is an incredibly exciting new project for Backes & Strauss," added Valquez Canajian, CEO of Backes & Strauss. "This project has given us the opportunity to create a stunning, one-of-a-kind watch, while also raising much-needed funds to support conservation projects that save these beautiful felines from extinction."
For the Vitesse collection, the dials are a tribute to the art of "métiers d'art," featuring cheetahs hand-painted in a variety of materials, including enamel, mother-of-pearl, silk, and green jade. The delicately crafted dials are surrounded by ideal-cut diamonds set in 18K rose gold cases. The collection also includes a model featuring a cheetah pattern on the bezel set with natural vivid yellow and black diamonds, showcasing the finest craftsmanship at Bax & Strauss, bringing to life the powerful and noble figure of the Vitesse watch.
THE VITESSE COLLECTION
40mm, manual winding, 12.65 million yen (tax included)
18K rose gold , yellow diamonds, black diamonds
Black enamel dial with hand-painted cheetah motif / gold glitter background
40mm, manual winding, 11 million yen (tax included)
18K rose gold, diamonds
Blue mother-of-pearl dial with three-dimensional hand-graved cheetah motif
33mm, manual winding, 8.47 million yen (tax included)
18K rose gold, diamonds
Silk dial with hand-painted cheetah
33mm, manual winding, 8,470,000 yen (tax included)
18K rose gold, diamonds
Green jade dial with hand-painted cheetah
33mm, manual winding, 8,470,000 yen (tax included)
18K rose gold, diamonds
Blue mother-of-pearl Hand-painted cheetah on pearl dial
For inquiries: Franck Muller Watchland Tokyo 03-3549-1949
https://www.backesandstrauss.jp/
About the Hoedspruit Endangered Species Centre
The Hoedspruit Endangered Species Centre supports the conservation of animal species within sustainable ecosystems by focusing its activities on the survival of endangered species. Key activities include maintaining diverse cheetah breeds, rehabilitating rhinos, educating local and international communities about the need for conservation, and researching the long-term sustainability of endangered species.
About the Cheetah Conservation Fund
The global wild cheetah population has declined by 90% over the past 100 years. Today, one-third of wild cheetahs live in southern Africa. The Cheetah Conservation Fund (CCF) works across Africa to save all cheetah species. CCF's mission is to achieve international recognition as a center of excellence in the conservation of cheetahs and their ecosystems. CCF works with all stakeholders to develop best practices for research, education, and land use that benefit all species, including humans.
Backs & Strauss Partnership
In 2019, the year marking the 230th anniversary of the founding of Backs & Strauss, His Royal Highness Prince Michael of Kent of the British Royal Family was appointed as the brand ambassador. To celebrate his appointment, the company launched the Royal Kent Collection, a special collection that embodies the tradition and elegance of the British Royal Family with supreme brilliance.
Founded in 1789 and based in London, Backs & Strauss has always embodied London, a city where sophistication and tradition blend, in its creations. With permission from the British Royal Family, the brand's most prestigious authority, the company has produced the Diamond Jubilee Collection, commemorating the 60th anniversary of Queen Elizabeth II's accession to the throne, and the Princess Elizabeth collection, featuring an enamel-embellished portrait of the young Queen.
The Royal Kent Collection was designed with the participation of His Royal Highness Prince Michael of Kent, resulting in a men's watch featuring His Royal Highness' Coat of Arms on a royal blue dial, as well as an elegant women's watch designed with Her Royal Highness The Princess in mind.
Click here for company press release details
https://youtu.be/4GKMmNmabQo
Inspired by HRH The Princess's lifelong passion and knowledge of the plight of cheetahs across the African continent, this limited edition watch showcases Backes & Strauss' ingenuity, with a portion of proceeds donated to cheetah conservation efforts.
"Time is of the essence in protecting the world's remaining cheetahs. Currently, there are approximately 7,000 cheetahs left, and their numbers are declining," Her Royal Highness said in making the announcement.
"I am particularly excited about this partnership as it will raise awareness of this issue and benefit the Endangered Species Centre in South Africa and the Cheetah Conservation Fund in Namibia."
Her Royal Highness's interest in cheetahs dates back to her childhood in Mozambique, where she personally raised an orphaned cub named Vitesse. She then taught Vitesse how to survive on her own in the wild and released him back into the wild.
Her Royal Highness the Princess Diana's autobiographical book, "A Cheetah's Tale," published in 2017, draws on this experience and explores the incredible bond between animals and humans. Her Royal Highness is also currently a Royal Patron of both of these public interest organizations.
"This partnership with Her Royal Highness the Princess Diana is an incredibly exciting new project for Backes & Strauss," added Valquez Canajian, CEO of Backes & Strauss. "This project has given us the opportunity to create a stunning, one-of-a-kind watch, while also raising much-needed funds to support conservation projects that save these beautiful felines from extinction."
For the Vitesse collection, the dials are a tribute to the art of "métiers d'art," featuring cheetahs hand-painted in a variety of materials, including enamel, mother-of-pearl, silk, and green jade. The delicately crafted dials are surrounded by ideal-cut diamonds set in 18K rose gold cases. The collection also includes a model featuring a cheetah pattern on the bezel set with natural vivid yellow and black diamonds, showcasing the finest craftsmanship at Bax & Strauss, bringing to life the powerful and noble figure of the Vitesse watch.
THE VITESSE COLLECTION
40mm, manual winding, 12.65 million yen (tax included)
18K rose gold , yellow diamonds, black diamonds
Black enamel dial with hand-painted cheetah motif / gold glitter background
40mm, manual winding, 11 million yen (tax included)
18K rose gold, diamonds
Blue mother-of-pearl dial with three-dimensional hand-graved cheetah motif
33mm, manual winding, 8.47 million yen (tax included)
18K rose gold, diamonds
Silk dial with hand-painted cheetah
33mm, manual winding, 8,470,000 yen (tax included)
18K rose gold, diamonds
Green jade dial with hand-painted cheetah
33mm, manual winding, 8,470,000 yen (tax included)
18K rose gold, diamonds
Blue mother-of-pearl Hand-painted cheetah on pearl dial
For inquiries: Franck Muller Watchland Tokyo 03-3549-1949
https://www.backesandstrauss.jp/
About the Hoedspruit Endangered Species Centre
The Hoedspruit Endangered Species Centre supports the conservation of animal species within sustainable ecosystems by focusing its activities on the survival of endangered species. Key activities include maintaining diverse cheetah breeds, rehabilitating rhinos, educating local and international communities about the need for conservation, and researching the long-term sustainability of endangered species.
About the Cheetah Conservation Fund
The global wild cheetah population has declined by 90% over the past 100 years. Today, one-third of wild cheetahs live in southern Africa. The Cheetah Conservation Fund (CCF) works across Africa to save all cheetah species. CCF's mission is to achieve international recognition as a center of excellence in the conservation of cheetahs and their ecosystems. CCF works with all stakeholders to develop best practices for research, education, and land use that benefit all species, including humans.
Backs & Strauss Partnership
In 2019, the year marking the 230th anniversary of the founding of Backs & Strauss, His Royal Highness Prince Michael of Kent of the British Royal Family was appointed as the brand ambassador. To celebrate his appointment, the company launched the Royal Kent Collection, a special collection that embodies the tradition and elegance of the British Royal Family with supreme brilliance.
Founded in 1789 and based in London, Backs & Strauss has always embodied London, a city where sophistication and tradition blend, in its creations. With permission from the British Royal Family, the brand's most prestigious authority, the company has produced the Diamond Jubilee Collection, commemorating the 60th anniversary of Queen Elizabeth II's accession to the throne, and the Princess Elizabeth collection, featuring an enamel-embellished portrait of the young Queen.
The Royal Kent Collection was designed with the participation of His Royal Highness Prince Michael of Kent, resulting in a men's watch featuring His Royal Highness' Coat of Arms on a royal blue dial, as well as an elegant women's watch designed with Her Royal Highness The Princess in mind.
Click here for company press release details
The press releases featured in this article have been provided by PR TIMES Inc. and are reproduced verbatim. FASHION HEADLINE does not endorse the products or services featured, nor does it guarantee the content of the press releases. For inquiries regarding the content of this article, please contact PR TIMES Inc. directly (https://prtimes.jp/).
