COVET Fashion, a new type of fashion game app for mobile and tablet users, has been released. Developed by CrowdStar, an American company known for developing numerous social games, the app is available as a free download from iTunes and can be played on iPhone, iPad, and iPod. Players can dress virtual mannequins (avatars) in over 1,000 new clothing and accessories from over 60 popular brands and shops, including Rebecca Minkoff, Botkier, Cynthia Rowley, and Sigerson Morrison. By participating in the game, players can win real fashion items as prizes. The app also offers fashion advice and other content from fashion industry influencers, including celebrities, stylists, and designers. The opening guest is Rachel Zoe, known as a stylist for Lindsay Lohan and Anne Hathaway, and also a designer.
