New "Gucci Diana" Small (374,000 yen including tax) Size: H24×W27×D11cm
Gucci has announced a new handbag line, "Gucci Diana." It has been on sale since June 9th at select Gucci stores and the official Gucci online store (gucci.com).

The new "Gucci Diana" is a new interpretation of the classic bamboo-handle tote bag.

New "Gucci Diana" Small (¥374,000 including tax) Size: H24 x W27 x D11 cm
The newly released "Gucci Diana" handbag line is a new interpretation of the bamboo-handle tote bag first introduced by Gucci in 1991.
New "Gucci Diana" Small (599,500 yen including tax) Size: H24 x W27 x D11 cm
This new bag is a contemporary reinterpretation of elements from the brand's iconic archive "bamboo handle" bag.

Gucci Creative Director Alessandro Michele has incorporated a removable neon-colored leather strap into the design of the "Gucci Diana," a detail inspired by the band that was attached to the original bag to maintain the shape of the handle.

Gucci Diana Lineup

The Gucci Diana tote bag comes in three sizes: medium, small, and mini. All sizes come with a detachable leather shoulder strap.

■Medium
New Gucci Diana Medium (¥454,300 including tax) Size: H30 x W35 x D14 cm
The medium-sized Gucci Diana tote bag offers excellent storage capacity and is versatile enough for everyday use and business situations.


■Small
New "Gucci Diana" Small (558,800 yen including tax) Size: H24×W27×D11cm
The small size is the perfect size for an everyday bag. In addition to your smartphone and wallet, you'll want to carry your everyday essentials such as a cosmetic pouch, notebook, mobile charger, and water bottle when you go out.


■Mini
New "Gucci Diana" Mini (297,000 yen including tax) Size: H16 x W20 x D10 cm
The mini size is compact and perfect for a contemporary lifestyle. It's great for short outings, and also great for coordinating with a secondary bag.

The "Gucci Diana" lineup comes in a variety of sizes, colors, materials, patterns, and more. Additionally, some Gucci shops offer the option to purchase the Gucci Diana bag with a leather strap, or to engrave initials or a star motif on the inside of the leather strap using metallic film.

Find your favorite model from Gucci's latest bag line, the Gucci Diana.


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