Dolce & Gabbana will be holding a special pop-up store, "DOLCE&GABBANA DG POP," at The Stage on the first floor of the main building of Isetan Shinjuku for a limited time until June 8, 2021.

Actress Nanase Nishino also visited the store and enjoyed the latest colorful collection, as well as experiencing interactive digital animation and the four-frame photo "Photo Gray."

Interior of the pop-up store
A colorful lineup of new items
From the 2021 Pre-Fall Collection, "DG POP," which is reminiscent of the 1960s but exudes a futuristic mood, is being released in advance. With colour blocks, futurism and metallic as key themes, the collection will feature items that embody the colours and spirit of the 1960s, such as A-line floral motif dresses.

In addition, the collection will feature iconic bags such as the "Sicily" and "Devotion" bags, as well as the raffia "Sicily", which will only be available at Isetan Shinjuku in Japan.


Raffia's "Sicily" is only available at the Isetan Shinjuku store in Japan.
A special video created by creative company NAKED, INC. is projected on the screen in the store, allowing visitors to enjoy interactions that are linked to people's movements, incorporating the flower motif of "DG POP." A variety of digital activities will be carried out, such as scanning the marker with a smartphone equipped with the "PLAY!" app to make a flower motif appear in AR.

During the event, visitors will also be able to enjoy "Photo Gray," a four-frame photo comic popular in Korea, adding to the appeal of being able to experience a variety of content at the same time.

Interactive digital animation that moves in sync with people's movements
"Photo Gray" four-frame photo set up in-store, in a frame designed by Dolce & Gabbana
To prevent the spread of infection, the pop-up store is constantly disinfecting and ventilating the area, with customer service staff wearing masks at all times, taking temperatures, sanitizing their hands, and installing air purifiers. To avoid crowding and close contact, the store is also restricting entry depending on the situation. For more information, please visit the Isetan Shinjuku website.
https://www.mistore.jp/store/shinjuku/important_news/importantnews_detail012.html



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